Posts Tagged ‘brand’
Episode 26 – Branding Fails
Branding Fails. They happen and can be quite funny (when they don’t happen to us!) Join Kevin and Amy as they discuss some of their favorite branding fails including examples of: Too big of a change from the past Not enough research into the outcome Veering WAYYYY off the rails Not being sensitive to how…
Read MoreEpisode 25 – Creating a Corporate Culture (Part Two)
Continue with Kevin and Amy as they wrap-up Part Two of Creating a Corporate Culture. Find Part One Here. How linked is your brand to your work environment and culture? If you have never considered this, now is the time to explore how your brand should touch everything you do. The more you live with…
Read MoreEpisode 24 – Creating a Corporate Culture (Part One)
Your Archetype should be a HUGE part of your corporate culture. Once you decide on an archetype and a brand, now what do you do with it? Building a great brand does not happen overnight, but it doesn’t have to take years either. Join Kevin and Amy as they explore how they help clients instill…
Read MoreEpisode 23 – Interview with Dana Ritchie, PaladinID CEO
For the first time, Kevin and Amy interview a business owner who has been through the entire Brand Archetype process. Meet Dana Ritchie Dana Ritchie is the owner and CEO of PaladinID in New Hampshire. His company develops and supports high-performance bar code labeling applications. They work with businesses to “Make Your Mark” by providing…
Read MoreEpisode 22 – Picking an Archetype
Now that we have done an episode on each of the 12 main archetypes, it’s time to decide which archetype relates the most to your business. As you look at the list of archetypes, one or two might jump right out at you and it is very obvious to you which one you are. However,…
Read MoreEpisode 21 – The Ruler
Listen as Kevin and Amy argue over who really is the best. The power struggle is real and only one can come out on top as the supreme Ruler Archetype. The Ruler brand is refined and values the finer things in life. It inspires people to do more, achieve more and create a better life for…
Read MoreEpisode 20 – The Innocent (or Angel)
Listen this week as Kevin and Amy calm down and bring everything down to a peaceful and easy level. They reminisce about their childhood, and family values and don’t use any jargon or lingo. The Innocent brand is all about making things simple, happy, and optimistic. It brings things back to simpler times and offers a…
Read MoreEpisode 19 – The Artist Archetype
Break out your Crayola crayons and glue sticks and get crafty as Kevin and Amy talk about the Artist Archetype. Artist brands are both inspired and inspire others. You bring out the creative side in your clients and those around you. Individuality is high on your priority list! You are the big idea people. Daydreamers.…
Read MoreEpisode – 18: The Magician Archetype
Let’s wave our magic wands and transform you from your office, home or car into a fantastical world of Brand Archetypes where Kevin and Amy throw glitter at each other. Ok, not really. The Magician Archetype is all about transformation. It is not about trickery or slight of hand, as the name may suggest. We…
Read MoreEpisode 17 – The Guru Archetype
Kevin and Amy climb great heights and brave steep mountains to talk to the wise and experienced Guru Archetype. Is your business known for “knowing things?” Do numbers, stats, research and lots and lots of data turn you on? Do you want people to trust your company because you can back up your claims with…
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