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The Magician - Brand Archetypes Skip to content

The Magician Archetype

The Big Idea: TRANSFORM! Make dreams come true.

What Does it Mean to Be a Magician Brand?

The Magician brand is all about transformation and making dreams come true. It’s a tall order to fill, but successful Magician brands deliver experiences and products that no one else can. They see things other people can’t and bring them to life. The Magician taps into the laws of the universe and reveals ideals, truths, and possibilities. The Magician makes people feel intrigued, fascinated and enlightened. The Magician transforms lives!

The Magician is also known as: Visionary, Transformer, Wizard, Shaman, Catalyst, Conjuror, Sorcerer


Several archetypes can be broken into 2 or more sub-archetypes.  The Magician is one of those. The Sub-Archetypes are:

The Magician Archetype

The Magician

Focuses on all things magical.

The Butterfly Archetype

The Butterfly

Focuses on the process of transformation.


The Magician might be right for you...

  • Does your business provide life-changing products and services?
  • Is your business on the cutting edge of your industry?
  • Is your brand based on intrigue, enlightenment, renewal, rebirth, growth or transformation?
  • Are your products/services differentiated from competitors by providing a transformation or better way of doing things?
  • Do your products, services or processes feel, in any way, magical?
If you said "yes" to any (or a lot) of the above, you just may be a Magician!


Change Should Not Be Feared

The Magician makes people feel that anything is possible and dreams can come true. They turn dreams into reality. The Magician excites, mesmerizes, uplifts and enlightens.


Are You Believed?

The Magician brand has to be careful to not come off as manipulative. Being manipulated is one of this brands’ biggest fears. Even though the Magician provides transformation and dreams, it still has to be imbued with a level of trust. If you are too fantastical you will lose your audience's trust.


Let’s find a solution!

The Magician brand is great at finding win-win solutions that no one else thought about it. They do things differently ... and better ... and cutting edge.  Anyone who has ever bought anything is seeking to make a change. The Magician is uniquely qualified to tap into this mindset.


Don’t Believe Your Eyes

The Magician runs the risk of being seen as too fantastical or unbelievable. People still need to feel that they connect with this brand. This can be an unintended negative consequence of the Magician brand.

Examples of Great Magician Brands

Watch Some Great Magician Ads...