Skip to content

The Brand Archetypes Blog

Episode 17 – The Guru Archetype

By Kevin & Amy | March 23, 2020
Categories: | | |
Guru Archetype

Kevin and Amy climb great heights and brave steep mountains to talk to the wise and experienced Guru Archetype. Is your business known for “knowing things?” Do numbers, stats, research and lots and lots of data turn you on? Do you want people to trust your company because you can back up your claims with proof? The Guru Archetype is like the wise person on the mountain you seek for your answers. We trust Gurus for their wisdom. We feel smarter just being in their presence. We like to be “in the know” and our Gurus make is so. Is…

Read More

Episode 16 – The Neighbor Archetype

By Kevin & Amy | March 16, 2020
Categories: | | |
The Neighbor Archetype

Let’s talk about our neighbors. You know, the ones that you know so well so you’ve given them a key to your house. They feed your goldfish and water your plants while you are away. Yeah, those people. The Neighbor Archetype is a popular one because it is low-key, friendly and trustworthy based on familiarity. Is Your Business Neighborly? Is your business easy to understand? Are you seen as trustworthy because you’re just so easy to work with? Do your employees generally like each other? Does your company culture promotes teamwork and listening? Do you have the ability to provide…

Read More

Episode 15 – The Lover Archetype

By Kevin & Amy | February 13, 2020
Categories: |
The Lover Archetype

Things get steamy as Kevin and Amy dive into the passion of the Lover Archetype. Sex sells, but that is not the only thing powers this archetype. Passion for your business, products, and services is the real key! Discover the sizzle and excitement of The Lover Archetype as you explore the strengths, weaknesses and the advantages you will have embracing this brand over your competition. Love wins in the end! Is your Business a Lover? Does your business provide high-end products that encompass the senses? Is your business extremely passionate about what you do? Is your brand based on providing…

Read More

Episode 14 – The Mother Archetype

By Kevin & Amy | February 6, 2020
Categories: |
The Mother Archetype

The Mother Archetype is one of the easiest to recognize and relate to. It instills feelings of comfort and being cared for. No one supports you and loves you like your mama does! Customer service is crucial to this brand, as is trust and understanding. The energy is low but the love flows freely. This archetype is popular with the healthcare industry (which makes sense) but to truly stand out from your competition you should always consider veering away from what your competitors are doing. Join Amy and Kevin as they explore The Mother Archetype, give examples, and laugh about…

Read More

Episode 13 – The Hero Archetype

By Kevin & Amy | January 27, 2020
Categories: | |
The Hero Archetype

Everybody likes to feel like the Hero once in awhile. But does your company truly “save the day” for you clients? Do you encourage people to feel like they can accomplish anything? Amy and Kevin don their capes and accomplish great feats while discussing what it takes to be the Hero Archetype. Discover the essentials of being a Hero brand, examples of other companies who embrace this brave archetype and do it well, and take heed of potential pitfalls as well. Is Your Business a Hero? Does your business prides itself on helping people solve problems? Are your employees leaders? Are…

Read More

Episode 12 – The Outlaw (or Rebel) Archetype

By Kevin & Amy | January 12, 2020
Categories: | |
The Outlaw Archetype

The Outlaw Archetype doesn’t do anything in a traditional way. But it’s not all about bikers and criminals and being in your face. Well, maybe a little in your face. Remember, Robin Hood was an Outlaw too! Find out what makes Amy’s company, Zeedia Media the outlaw that is going to tempt you to elevate your company’s brand to the next level. Kevin and Amy discuss the pros and cons of the Outlaw, how you can use this brand to go up against milder competition, and get the encouragement you need to be daring with your brand. Discover the essentials of…

Read More

Episode 11 – The Jester Archetype

By Kevin & Amy | December 6, 2019
Categories: | |
Jester Archetype

Laugh along with Kevin and Amy as they discuss the Jester Archetype. Kevin is a self-proclaimed life-long jester. Amy says he’s “The king of bad dad jokes.” Discover the essentials of being a Jester brand, examples of other companies who embrace this wacky archetype and do it well, and take heed of potential pitfalls as well. Is Your Business a Jester? If your business helps people have a good time If your employees enjoy what they are doing If your company culture allows employees to be more impulsive and spontaneous If you have the ability to think outside the box…

Read More

Episode 10 – The Explorer Archetype

By Kevin & Amy | December 5, 2019
Categories: | |
The Explorer Archetype

Embark on a journey with Kevin and Amy as they discover that makes the Explorer brand so powerful. You explore the world (Jeep, Cannondale) or you can explore and idea and a experience because you deserve it (Starbucks, Brand Archetypes.) The next few episodes dive into each archetypes. Kevin and Amy started with the Explorer archetype because that is the archetype they chose for the BrandArchetype.com company. Discover the the high-level ideas behind the Explorer Archetype and what it means to be a true explorer brand. If you’ve been to their website, you have seen the video on the homepage…

Read More

Episode 8: Style Guides

By Kevin & Amy | September 6, 2019
Categories: |
Style Guide Podcast - BrandArchetypes.com

In this episode, Kevin and Amy talk about what style guides are, why they are important, and what exactly goes into a style guide. A style guide can be the next most important document for a business after the business plan. If you have a great style guide then all creative people who work for or with your business will know exactly how to (and how not to) represent your brand.  All style guides, not surprisingly, should start by defining the company’s brand archetype and emotional messaging. Need Help With YOUR Style Guide? If you need help creating a style…

Read More

“Do a Little Good” … It Can Change the World

By skarritt | August 30, 2019
Categories:
Change the World - Social Business and Social Entrepreneurship

For several years now I’ve been intrigued by specific social movements in business.  Particularly those that focus their efforts on ideas that will change the world for the better. Probably the best example is the found in the work of Nobel Prize winner Muhammad Yunus and his idea of forming the Grameen Bank, as outlined in his book “Building Social Business.”  This micro-finance company, started 40 years ago, provides micro loans (as little as just a few dollars) to budding entrepreneurs in third world countries – primarily Bangladesh.  Last year, Grameen reports that loans were provided to more than 9…

Read More