The Brand Archetypes Blog

What is a Brand Archetype?

By Amy Zander | June 18, 2019
Categories:
brand archetype

Have you heard the term Brand Archetype before? We’ve been kicking it around for awhile. We even created a whole website and podcast dedicated to the term. Why? Because it is really important to the success of any business’s brand strategy. What does your brand strategy look like? Have you defined your logo, color palette, tagline, and fonts? Is that where it ends? Don’t worry, that is where most companies stop in defining their brand. The one very important (and often overlooked) element of a brand is the emotional connection element. What do emotions have to do with brand? Everything!…

Read More

Open the Door to Brand Awareness

By skarritt | May 25, 2019
Categories:
Brand Awareness

Few micro, small and medium-sized businesses have gone through a formal process of creating a brand strategy.  Let alone one that will consistently drive their company down a path where they build consistency and power.  Brand awareness is critical to a company that wants to move forward … and not slide backward to their old ways. Until the company’s brand evangelists build a knee-jerk process of thinking about the brand focus AT EVERY TURN, it is almost inevitable that they will frequently miss out on opportunities to strengthen their brand instead of diluting it. If a brand evangelist is conditioned…

Read More

DIY: How to Cook Bacon … Product Labeling 101

By skarritt | March 28, 2019
Categories: |

How often do you REALLY read the packaging on the products you buy in a grocery store? You might be surprised to find some interesting ideas for your own products and services! Product labeling 101 would suggest that you creatively differentiate yourself from your competitors. I’m pretty sure this is the best product label from a bacon company I’ve seen in a long time. BRAVO! Just be sure to be fully clothed whilst cooking that bacon… (just a suggestion)  

Read More

Teaching People How to Say Your Name – Pay Them!

By skarritt | March 7, 2019
Categories: |
Teaching People How to Say Your Name

While watching this year’s Super Bowl (just for the commercials, of course), I was struck by a commercial by Rakuten.  Never heard of them?  Neither had I.  It wasn’t the production quality or the brand strategy that interested me.  It was the fact that the entirety of the commercial was to teach people how to pronounce their name!  Give it a go before watching the ad. I found this interesting on a couple of different levels: Many companies are in a similar predicament and most just live with the friction and don’t even make an attempt at fixing the problem.…

Read More

Brand Archetypes – Episode 1: Introducing the Brand Archetypes Podcast!

By Amy Zander | January 1, 2019
Categories: |

Welcome to the Brand Archetypes Podcast! What if your personal or business brand was so focused and so on target that it was easy for everyone in your organization to understand? What if you connected with your clients on an emotional level so deeply they never forgot you? This is what the most successful brands in the world do. It’s not about ad budgets – it’s about developing a consistent brand no matter the industry, location or size of the company. Discover your brand and create an amazing, fool-proof marketing strategy. This is the Brand Archetypes Podcast hosted by Kevin…

Read More