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The Brand Archetypes Blog

Episode 56 – HA! GOTCHA! – April Fool’s Branding Pranks

By Kevin & Amy | April 1, 2021
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Brand Pranks

Do you know the history of April Fools Day?  Well, there isn’t a definitive story on the origins of this event.  Some say it’s somehow related to a papal bull by Pope Gregory XIII changed, by decree, the first day of the year from late March/early April, to January 1st.  Supposedly, the people who didn’t make the shift were mocked and pranked … sometimes finding a dead fish in a package sent to them…. Hence, “April Fish!”. Check out the full story here.  Kevin regales us with a few of his wife, Francie’s, epic April Fool’s jokes she has played…

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Episode 55 – Your Brand is NOT About YOU!

By Kevin & Amy | March 24, 2021
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Episode 55 - Your Brand is NOT About YOU

If your brand is not about you, what is it about? Last week we talked about brand mistakes. We danced around the topic of how you need to connect to your audience, but we never came out and said the words, “Your Brand is NOT About YOU!” So, if the statement “Your Brand is NOT about YOU!” is true, then what is it really about?  Simply put, your brand is about the relationship you’ve built with your audience….Which can mean a LOT of things!  It’s not just simply taking the words “I”, “Me”, “Us”, “Our”, and “We” out of our…

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Episode 54 – Biggest Branding Mistakes to Avoid

By Kevin & Amy | March 17, 2021
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Branding Mistakes

We never let our clients make branding mistakes, but here is a list we put together of what we think are the biggest branding mistakes you want to always avoid.   Some may seem obvious – others not so much. You’d still be surprised how many companies still do this today despite our warnings and podcast they could be listening to. Don’t say we didn’t warn you. The #1 Biggest Brand Mistake Made by Organizations It’s consistency … or, more to the point, a LACK of consistency. This applies to just about everything you do in your brand, but it especially rings true…

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Episode 53 – Interview with Moore Life Health and Healing

By Kevin & Amy | March 4, 2021
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moore life

We are very excited to have Drs. Allyson and Ryan Moore from Moore Life Health and Healing on our show today. They have been slaying it as a Magician Archetype in an industry dominated by Mother Archetypes.     Join us as we chat with the good doctors about how they chose their archetype and what they have been doing with it since then. Related: Episode – 18: The Magician Archetype Amy asks a very good question about how much they were taught about marketing and branding in chiropractic school. The answer is (not-surprising) – nothing! This is the case with…

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Episode 52 – Marketing the Jester Archetype

By Kevin & Amy | February 25, 2021
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Marketing the Jester Archetype

Kevin is doing a happy dance today because are talking about Marketing the Jester Archetype. If the 12 archetypes were children and Kevin had to pick his favorite it is definitely The Jester. As we have been saying all along, the key to making any archetype work is to embrace it fully. Kevin definitely lives and breathes the Jester. You won’t find a better expert on all things wacky and zippy. Marketing the Jester Archetype For a deeper dive into exactly what the heck the Jester is all about, including the sub-archetypes, check out THE JESTER page on our website.…

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Episode 51 – Marketing the Hero Archetype

By Kevin & Amy | February 18, 2021
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marketing the hero archetype

Continuing on with our series on how to marketing each archetype, we are discussing Marketing the Hero Archetype in this episode. To learn more visit our HERO page on our website. You can also listen to our previous podcast episode which gives an overview of what the Hero is all about. You don’t have to wear a cape and fly around in tights to be a hero. But you do have to be highly energetic, solve problems, and be a leader. Words for Marketing the Hero Archetype Words Matter with every archetype, and here are some to get you started…

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Episode 50 – What is Your Competition Doing?

By Kevin & Amy | February 11, 2021
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What is Your Competition Doing

Do you pay attention to what your competition is doing with their marketing?  For our frequent listeners, they’ve heard us say over and over that the most important thing you can do is to use an archetype to help you differentiate. But that comment always comes with a caveat:  To evaluate what your competitors are doing and, in some cases, to make your archetype choice so as NOT to go head-to-head with them.  Let’s use an example:  Let’s say we’re talking about a local electrician.  They go through the process of picking an archetype but haven’t finalized their pick. Spending…

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Episode 49 – Branding in the Legal Industry

By Kevin & Amy | February 4, 2021
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The Legal Industry

Once in a while, we discuss an entire industry and the popular brand strategy that it has adopted. Today we’re talking about the Legal Industry. Recently we have covered the Healthcare Industry and the Food Industry if you want to check out those episodes as well.  This isn’t just for attorneys or law firms, it’s also for any related products or services including: paralegals transcription services legal secretarial services legal recruiters compliance services document processing and archival firm administrators court employees clerks judges bounty hunters and more If you’re not in the legal industry, stick with us. We will be…

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Episode 48 – Addressing Negative Comments

By Kevin & Amy | January 21, 2021
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Negative Comments

Wooh. This is a hot topic and negative comments or a bad online review can get you HOT under the collar. Most companies, at some point, will have to deal with an angry customer or internet troll who is ranting about them behind the safety of their keyboard. It’s ok. Take a deep breath. Join Kevin and Amy as they discuss different ways to deal with negative comments about your company while staying on brand and keeping your cool. Some of their tips include: Curating lots of positive reviews so the negative ones get “lost” in the fray Appointing someone…

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Episode 47 – Branding in the Food Industry

By Kevin & Amy | January 14, 2021
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Branding in the Food Industry

This episode is all about branding in the food industry. Not just restaurants, but food products as well. And, as always, Kevin and Amy cover the importance of having a brand focus – ahem – an Archetype. A few things to keep in mind that are SUUUUUUPPPEEERRRRR important for the food industry are: Imagery: You can’t have food without some food porn. Define and Know Your Audience. Yes, everyone eats, but not all food caters to all people. Story Telling. Because everyone eats, creating powerful stories to connect with is a key ingredient in standing out from the competition. Managing…

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