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Episode 84 – The Big Five Archetypes

The Big Five Archetypes

Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is.  Those that get embraced most often by organizations using archetypes for their brand strategy.  Let’s start by listing them. Here…

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Episode 78 – Low-Energy Archetypes

Low Energy Archetypes

Today, we’re talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement!  Low energy does NOT mean a lack of power.   The low-energy archetypes, in no particular order,…

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Episode 17 – The Guru Archetype

Guru Archetype

Kevin and Amy climb great heights and brave steep mountains to talk to the wise and experienced Guru Archetype. Is your business known for “knowing things?” Do numbers, stats, research and lots and lots of data turn you on? Do you want people to trust your company because you can back up your claims with…

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