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Episode 65 – Marketing the Artist Archetype

Marketing the Artist Archetype

What are the BIG IDEAS when it comes to Marketing the Artist Archetype? Let’s find out! We’re talking about The Artist Archetype today.  To be clear, to pull this off does NOT require you to be a Michelangelo … nor does it require us to roll our paint-covered, naked bodies all over a big canvas…

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Episode 64 – Marketing The Neighbor Archetype

Marketing The Neighbor Archetype

We’re usually pretty upbeat and easily excitable in our podcasts.  Today, we’re going to ratchet it down a couple of notches…. We’re going to take a chill pill and take it easy. Maybe chillax a bit. Are you ready? For a refreshing on what the Neighbor is all about check out these resources: The Neighbor…

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Episode 60- Marketing the Magician Archetype

Marketing the Magician Archetype

We had a request from one of our listeners, Zoe, to review Marketing the Magician archetype.  And, if you recall, her company is a line of skincare products.  We waved our magic wand and VOILA! — Here we are.  Are you ready? If you’ve been listening to the past couple of episodes, we have, so…

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59 – Marketing the Innocent Archetype

Marketing the Innocent Archetype

Join Kevin and Amy as they slow down and reminisce about the good ‘ole days while discussing Marketing the Innocent Archetype. The gang starts by dissing Coca-Cola’s latest commercial for being widely off-brand. Watch it and let us know if you agree. The main concepts of the Innocent brand are: #1 Simplicity  Remove chaos from…

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Episode 58 – Marketing the Outlaw Archetype

Marketing the Outlaw Archetype

Amy is so excited for today! Her favorite: Marketing the Outlaw Archetype, and the one that represents her company Zeedia Media.  Today’s podcast is for all you rebellious, contrarian, authority-questioners… for all you radical, free-spirited, wind-in-the-hair types!  The Outlaw is also commonly referred to as The Rebel.  The following are the most critical aspects of…

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Episode 52 – Marketing the Jester Archetype

Marketing the Jester Archetype

Kevin is doing a happy dance today because are talking about Marketing the Jester Archetype. If the 12 archetypes were children and Kevin had to pick his favorite it is definitely The Jester. As we have been saying all along, the key to making any archetype work is to embrace it fully. Kevin definitely lives…

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Episode 51 – Marketing the Hero Archetype

marketing the hero archetype

Continuing on with our series on how to marketing each archetype, we are discussing Marketing the Hero Archetype in this episode. To learn more visit our HERO page on our website. You can also listen to our previous podcast episode which gives an overview of what the Hero is all about. You don’t have to…

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Episode 41 – Taking a Bite Out of the Oreo Brand

Oreo Brand

Are you familiar with how the oreo brand has remained consistent over the decades? The most recent Oreo commercial sparked a conversation between Kevin, his wife Francie, and her son Drew. The discussion centered around the manipulation of marketing and whether or not it is ethical. Francie exclaimed that she loved the new commercial and…

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Episode 40 – Marketing the Mother Archetype

Episode 40 – Marketing the Mother Archetype

Is your brand the Mother? Do you need some ideas for marketing the Mother Archetype? Getting ideas and discussing brand and marketing with other businesses that have the same archetype as you can be far more valuable than studying those who have the same business as you. You want to be different from them anyway.…

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