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Episode 84 – The Big Five Archetypes

The Big Five Archetypes

Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is.  Those that get embraced most often by organizations using archetypes for their brand strategy.  Let’s start by listing them. Here…

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79 – High-Energy Archetypes

High-Energy Archetypes

While Kevin goes to get himself some more coffee, I’ll go ahead and let you in on the topic for the day.  Today, we’re talking about high-energy archetypes.  Those choice few archetypes where being high energy is a strategic decision and can when done properly, lead to super-strong brand strategies AND higher levels of excitement.…

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Episode 78 – Low-Energy Archetypes

Low Energy Archetypes

Today, we’re talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement!  Low energy does NOT mean a lack of power.   The low-energy archetypes, in no particular order,…

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77 – Brand Discovery – How to Find Yours

Brand Discovery

We’re BAAAAACK! It’s a little late for a “happy new year” but this is our first time recording in a while.  Today, we’re talking about the process of selecting an archetype for your organization.  We refer to this process as “brand discovery.” Now, in years past, before we really refined this into the brainstorming/discovery session…

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Episode 71 – Marketing the Lover Archetype

71 - Marketing the Lover Archetype

Join Kevin and Amy as they get “sultry” and “passionate” about ideas on how to market the Lover Archetype.  If you are wondering what archetype your company might be, take our FREE QUESTIONNAIRE. It’s the first step in discovering your Brand. Passionate Brands Think of a person or a company who is really passionate about…

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Episode 69: Marketing the Explorer Archetype

Marketing the Explorer Archetype

We’re gonna channel our inner Sacagawea today.  It’s all about The Explorer archetype. I know it’s a little like saying out loud which of your kids you like the best … but, if you were to ask me, “which is your favorite archetype, Kevin?”, I’d have to put The Explorer way high on that list.…

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Burger King Fun … While Waiting in Line

Waiting in a line doesn’t have to be boring.  Burger King, in true form to their Jester Archetype approach to marketing, shows how you can change the game in an unexpected way!  Did they have to do this? Nope.  Does it make the line shorter? Nope. Do you get your food faster? Nope.  HOWEVER ….…

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Episode 65 – Marketing the Artist Archetype

Marketing the Artist Archetype

What are the BIG IDEAS when it comes to Marketing the Artist Archetype? Let’s find out! We’re talking about The Artist Archetype today.  To be clear, to pull this off does NOT require you to be a Michelangelo … nor does it require us to roll our paint-covered, naked bodies all over a big canvas…

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Episode 64 – Marketing The Neighbor Archetype

Marketing The Neighbor Archetype

We’re usually pretty upbeat and easily excitable in our podcasts.  Today, we’re going to ratchet it down a couple of notches…. We’re going to take a chill pill and take it easy. Maybe chillax a bit. Are you ready? For a refreshing on what the Neighbor is all about check out these resources: The Neighbor…

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Episode 60- Marketing the Magician Archetype

Marketing the Magician Archetype

We had a request from one of our listeners, Zoe, to review Marketing the Magician archetype.  And, if you recall, her company is a line of skincare products.  We waved our magic wand and VOILA! — Here we are.  Are you ready? If you’ve been listening to the past couple of episodes, we have, so…

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