The Big Idea: Everyone is invited and everyone belongs!
Several archetypes can be broken into 2 or more sub-archetypes. The Neighbor is one of those. The Sub-Archetypes are:
Easy going, unpretentious and laid-back. Exudes a huge amount of trustworthiness.
The Social Networker
Never the wall-flower, and liked by everyone. This company makes connections.
Is Your Business Neighborly?
- Is your business easy to understand?
- Are you seen as trustworthy because you're just so easy to work with?
- Do your employees generally like each other?
- Does your company culture promotes teamwork and listening?
- Do you have the ability to provide trustworthy, reliable customer service?
- Are you a master at being unpretentious and easy going?
- Do you use empathy to relate to employees and customers?
If you said "yes" to any (or a lot) of the above, you just may be a Neighbor!
BE the Neighbor
The Neighbor’s biggest strengths are that they are likeable, relatable, unpretentious, practical and they make you feel like you belong. They have a talent for realism, empathy, listening, and a lack of pretense. They just make everyone feel comfortable.
The worst thing you could do would be to lose a handle on your brand in an effort to blend in or for the sake of appearances or friendliness. Doing anything that might damage your trustworthiness would be equally bad.
Let's Just Hang Out
If your competition is egotistical, pretentious or difficult to work with, you have a great opportunity to show customers just how reliable and easy going you are. Competitors who constantly use industry jargon (in an effort to appear knowledgeable) are also easy to target. You should have no frills and no bull.
To feel left out and not included. To be made to feel unimportant or like an outcast. To not be trusted for ANY reason whatsoever.