The big idea: To bring visions into reality with creativity and talent. Inspiring the creative side in others.
Several archetypes can be broken into 2 or more sub-archetypes. The Artist is one of those. The Sub-Archetypes are:
Views the world as a beautiful place and wants to creatively make it more beautiful.
Creatively telling stories is an art form. Word smythes of the world UNITE!
Is Your Business an Artist?
- Do your customers feel inspired by you?
- Does your company utilizes creative processes?
- Do your clients want to be able to do what you do?
- Do your customers value uniqueness and creativity?
- Are your products and services creative and artistic in nature?
- Do people buy your products and service because they are “one of a kind”?
The Artist Brand makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache ... they have flair!
Don’t Be a Drama Queen!
The Artist brand’s bad habits could be drama, needing their own way, playing the “I’m an artist” card. Letting perfectionism cloud the original vision. Artists need to be careful to not let their creativity trump pragmatism and common sense.
Be the Vision!
The Artist brand has a great opportunity to make their clients’ dreams and visions a reality through creative, talented, and unique ways. Your clients were feeling like they were just rehashing old ground and were stuck in a rut ... until they met YOU!
Don’t Be Ordinary! — “Meh” visions. Ordinary projects. Lost inspiration and artistic blocks. You may not like them but, sometimes, the details really do matter.