The Artist Archetype

The big idea: To bring visions into reality with creativity and talent. Inspiring the creative side in others.

What Does it Mean to Be a Artist Brand?

Is your company driven by creativity? Are you always striving to hone your artistic abilities? No matter what the medium or products and services, they always contain elements of vision and innovation. Artist brands are both inspired and inspire others. You bring out the creative side in your clients and those around you. Individuality is high on your priority list! You are the big idea people. Daydreamers. You are constantly asking, “What if?”

The Artist is also known as: creator, maker, designer, musician, writer, dreamer, builder

Sub-Archetypes

Several archetypes can be broken into 2 or more sub-archetypes.  The Artist is one of those. The Sub-Archetypes are:

The Artist Archetype

The Artist

Views the world as a beautiful place and wants to creatively make it more beautiful.

The Storyteller Archetype

The Storyteller

Creatively telling stories is an art form. Word smythes of the world UNITE!

pic-creative-team

Is Your Business an Artist?

  • Do your customers feel inspired by you?
  • Does your company utilizes creative processes?
  • Do your clients want to be able to do what you do?
  • Do your customers value uniqueness and creativity?
  • Are your products and services creative and artistic in nature?
  • Do people buy your products and service because they are “one of a kind”?
If you said "yes" to any (or a lot) of the above, you just may be an Artist!

Strengths

BE Creative!

The Artist Brand makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache ... they have flair!

Weaknesses

Don’t Be a Drama Queen!

The Artist brand’s bad habits could be drama, needing their own way, playing the “I’m an artist” card. Letting perfectionism cloud the original vision. Artists need to be careful to not let their creativity trump pragmatism and common sense.

Opportunities

Be the Vision!

The Artist brand has a great opportunity to make their clients’ dreams and visions a reality through creative, talented, and unique ways.  Your clients were feeling like they were just rehashing old ground and were stuck in a rut ... until they met YOU!

Threats

WARNING!

Don’t Be Ordinary!  — “Meh” visions. Ordinary projects. Lost inspiration and artistic blocks.  You may not like them but, sometimes, the details really do matter.

Examples of Great Artist Brands

Watch Some Great Artist Ads...