The Big Idea: Productively, Energetically and Efficiently Save the Day!
Several archetypes can be broken into 2 or more sub-archetypes. The Hero is one of those. The Sub-Archetypes are:
Focuses on achievement, productivity and winning
Focuses on leadership
Seeks out Truth
Avenges those that are wronged. Focuses on Right vs. Wrong
Is Your Business a Hero?
- Does your business prides itself on helping people solve problems?
- Are your employees leaders?
- Are your products/services leadership focused?
- Does your organization seek out truth and justice of all types?
- Do your products and services intend to make the world a better place?
- Does your business takes action quickly and help the underdog?
- Does your organization pride itself on productivity and efficiency?
- Is your organization BOLD and energetic?
BE the Hero
- Typical hero brands will embody these positive ideas and brand attributes: Being motivational, self-confident, self-disciplined, competent, courageous, energetic, being a leader, empowered, masterful, being ambitious, focused, able to make tough choices, victorious, youthful, and inspiring.
- A Hero instills a huge amount of trust and dependability.
Don't Be Wimpy
Hero brands fear: Being perceived as weak, being vulnerable, never being allowed to give up, physical or mental exhaustion and, worst of all, losing.
The negative side of The Hero includes perceptions of; being arrogant, always needing another cause to fight for, always accepting the dare, emotionally forging ahead when logic tells you to take a step back, and burning out.
It CAN happen...
Being “the hero” to your clients/customers.
Going head-to-head and succeeding against less energetic brands (e.g. neighbor, innocent, mother.)
Deliver the Goods!
You may fear being portrayed by others as a failure. Others may portray you as too gung-ho. Actions speak louder than words: Perceived success is dependent on the actual success of actions taken.