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Episode 13 – The Hero Archetype

Brand Archetypes
Brand Archetypes
Episode 13 – The Hero Archetype

Everybody likes to feel like the Hero once in awhile. But does your company truly “save the day” for you clients? Do you encourage people to feel like they can accomplish anything?

Amy and Kevin don their capes and accomplish great feats while discussing what it takes to be the Hero Archetype.The Hero Archetype

Discover the essentials of being a Hero brand, examples of other companies who embrace this brave archetype and do it well, and take heed of potential pitfalls as well.

Is Your Business a Hero?

  • Does your business prides itself on helping people solve problems?
  • Are your employees leaders?
  • Are your products/services leadership focused?
  • Does your organization seek out truth and justice of all types?
  • Do your products and services intend to make the world a better place?
  • Does your business takes action quickly and help the underdog?
  • Does your organization pride itself on productivity and efficiency?
  • Is your organization BOLD and energetic?
If you said “yes” to any (or a lot) of the above, you just may be a Hero!

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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