The Lover
79 – High-Energy Archetypes
While Kevin goes to get himself some more coffee, I’ll go ahead and let you in on the topic for the day. Today, we’re talking about high-energy archetypes. Those choice few archetypes where being high energy is a strategic decision and can when done properly, lead to super-strong brand strategies AND higher levels of excitement.…
Read MoreEpisode 71 – Marketing the Lover Archetype
Join Kevin and Amy as they get “sultry” and “passionate” about ideas on how to market the Lover Archetype. If you are wondering what archetype your company might be, take our FREE QUESTIONNAIRE. It’s the first step in discovering your Brand. Passionate Brands Think of a person or a company who is really passionate about…
Read MoreEpisode 15 – The Lover Archetype
Things get steamy as Kevin and Amy dive into the passion of the Lover Archetype. Sex sells, but that is not the only thing powers this archetype. Passion for your business, products, and services is the real key! Discover the sizzle and excitement of The Lover Archetype as you explore the strengths, weaknesses and the…
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