Skip to content

Episode 63 – Think Like Ron Popeil – Infomercials

infomercials

Taking brand tips from infomercials for your products and services. Kids today live in a world where they have almost unlimited options of what we’re now referring to as “screen time.”  All forms of screens: TV, tablets, mobile phones, and other devices.  However, despite all that screen time, there’s a possibility they don’t know what…

Read More

Episode 62 – Cultural Considerations in Your Brand Strategy

Is your business growing internationally? Are you moving into foreign markets? WOOHOO! That’s awesome. It must mean your marketing strategy is working. Remember when we reviewed taglines and quite a few of the funnier gaffes had to do with mistranslations?  Remember Kevin’s favorite? The Parker Pens tagline “It won’t leak in your pocket and embarrass…

Read More

Episode 61 – Rebranding Tales 2021

Rebranding

Join Kevin and Amy for another round of evaluating recent rebrand initiatives by well-known companies. Our listeners have started to get that we will almost always express strong words of caution whenever the topic of “RE-branding” is put on the table.  Today we have a review of four biggies that have all happened this year. …

Read More

59 – Marketing the Innocent Archetype

Marketing the Innocent Archetype

Join Kevin and Amy as they slow down and reminisce about the good ‘ole days while discussing Marketing the Innocent Archetype. The gang starts by dissing Coca-Cola’s latest commercial for being widely off-brand. Watch it and let us know if you agree. The main concepts of the Innocent brand are: #1 Simplicity  Remove chaos from…

Read More

Episode 55 – Your Brand is NOT About YOU!

Episode 55 - Your Brand is NOT About YOU

If your brand is not about you, what is it about? Last week we talked about brand mistakes. We danced around the topic of how you need to connect to your audience, but we never came out and said the words, “Your Brand is NOT About YOU!” So, if the statement “Your Brand is NOT…

Read More

Episode 46 – A Hint of Blind Brand Evaluation

hint water company

Happy New Year! Cheers to a new year and hopefully lots of positive changes. We are starting this new year by trying something new. Kevin picked a brand and asked Amy to watch 3 different videos by the Hint Water Company. The videos are embedded below. We suggest you watch them in order. After getting…

Read More

Episode 44 – Interview with Shotwell Rutter Baer

Shotwell Rutter Baer

Join Kevin and Amy as they interview David Shotwell and Nick Nauta, two financial advisers with the firm Shotwell Rutter Baer, in Lansing Michigan. Learn how they went through the brand archetype process and how it has changed their approaches to marketing and branding. Amy has been working with SRB for a couple of years…

Read More

Episode 43 – Measuring Your Brand Effectiveness

Brand Effectiveness

How well are you measuring your brand effectiveness? Do you know how to measure it? “If you aren’t measuring your marketing you aren’t doing marketing. If you aren’t measuring your brand, you aren’t really branding.” ~ Kevin Skarritt, Co-Founder of Brand Archetypes and owner of Flock Marketing No truer words have been spoken about marketing…

Read More

Episode 42 – Giving Thanks – A Brand Strategy

giving thanks

Are you “giving thanks” this season with your brand strategy? The Holidays are upon us. Many companies will knee create jerk marketing campaigns that revolve around the Holidays.  And, although there’s nothing inherently wrong with this, far too often these campaigns are NOT within any type of brand strategy.  We see this year after year…

Read More

Episode 41 – Taking a Bite Out of the Oreo Brand

Oreo Brand

Are you familiar with how the oreo brand has remained consistent over the decades? The most recent Oreo commercial sparked a conversation between Kevin, his wife Francie, and her son Drew. The discussion centered around the manipulation of marketing and whether or not it is ethical. Francie exclaimed that she loved the new commercial and…

Read More