Marketing
Episode 46 – A Hint of Blind Brand Evaluation
Happy New Year! Cheers to a new year and hopefully lots of positive changes. We are starting this new year by trying something new. Kevin picked a brand and asked Amy to watch 3 different videos by the Hint Water Company. The videos are embedded below. We suggest you watch them in order. After getting…
Read MoreEpisode 44 – Interview with Shotwell Rutter Baer
Join Kevin and Amy as they interview David Shotwell and Nick Nauta, two financial advisers with the firm Shotwell Rutter Baer, in Lansing Michigan. Learn how they went through the brand archetype process and how it has changed their approaches to marketing and branding. Amy has been working with SRB for a couple of years…
Read MoreEpisode 43 – Measuring Your Brand Effectiveness
How well are you measuring your brand effectiveness? Do you know how to measure it? “If you aren’t measuring your marketing you aren’t doing marketing. If you aren’t measuring your brand, you aren’t really branding.” ~ Kevin Skarritt, Co-Founder of Brand Archetypes and owner of Flock Marketing No truer words have been spoken about marketing…
Read MoreEpisode 42 – Giving Thanks – A Brand Strategy
Are you “giving thanks” this season with your brand strategy? The Holidays are upon us. Many companies will knee create jerk marketing campaigns that revolve around the Holidays. And, although there’s nothing inherently wrong with this, far too often these campaigns are NOT within any type of brand strategy. We see this year after year…
Read MoreEpisode 41 – Taking a Bite Out of the Oreo Brand
Are you familiar with how the oreo brand has remained consistent over the decades? The most recent Oreo commercial sparked a conversation between Kevin, his wife Francie, and her son Drew. The discussion centered around the manipulation of marketing and whether or not it is ethical. Francie exclaimed that she loved the new commercial and…
Read MoreEpisode 36 – A Close Look at Rite Aid’s Rebrand
Are you aware of Rite Aid’s Rebrand initiative? Maybe you’ve noticed some new signs and logos going up on storefronts. This is what caught Kevin’s eye in his town a few weeks so we decided to investigate what is going at Rite Aid. When we come across a well-known company that is going through a…
Read More“Do a Little Good” … It Can Change the World
For several years now I’ve been intrigued by specific social movements in business. Particularly those that focus their efforts on ideas that will change the world for the better. Probably the best example is the found in the work of Nobel Prize winner Muhammad Yunus and his idea of forming the Grameen Bank, as outlined…
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