The Explorer
Episode 69: Marketing the Explorer Archetype
We’re gonna channel our inner Sacagawea today. It’s all about The Explorer archetype. I know it’s a little like saying out loud which of your kids you like the best … but, if you were to ask me, “which is your favorite archetype, Kevin?”, I’d have to put The Explorer way high on that list.…
Read MoreEpisode 17 – The Guru Archetype
Kevin and Amy climb great heights and brave steep mountains to talk to the wise and experienced Guru Archetype. Is your business known for “knowing things?” Do numbers, stats, research and lots and lots of data turn you on? Do you want people to trust your company because you can back up your claims with…
Read MoreEpisode 10 – The Explorer Archetype
Embark on a journey with Kevin and Amy as they discover that makes the Explorer brand so powerful. You explore the world (Jeep, Cannondale) or you can explore and idea and a experience because you deserve it (Starbucks, Brand Archetypes.) The next few episodes dive into each archetypes. Kevin and Amy started with the Explorer…
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