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Guru Archetype

Kevin and Amy climb great heights and brave steep mountains to talk to the wise and experienced Guru Archetype. Is your business known for “knowing things?” Do numbers, stats, research and lots and lots of data turn you on? Do you want people to trust your company because you can back up your claims with…

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The Explorer Archetype

Embark on a journey with Kevin and Amy as they discover that makes the Explorer brand so powerful. You explore the world (Jeep, Cannondale) or you can explore and idea and a experience because you deserve it (Starbucks, Brand Archetypes.) The next few episodes dive into each archetypes. Kevin and Amy started with the Explorer…

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