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Episode 17 – The Guru Archetype

Brand Archetypes
Brand Archetypes
Episode 17 - The Guru Archetype

Kevin and Amy climb great heights and brave steep mountains to talk to the wise and experienced Guru Archetype.

Is your business known for “knowing things?” Do numbers, stats, research and lots and lots of data turn you on? Do you want people to trust The Guru Archetypeyour company because you can back up your claims with proof? The Guru Archetype is like the wise person on the mountain you seek for your answers. We trust Gurus for their wisdom. We feel smarter just being in their presence. We like to be “in the know” and our Gurus make is so.

Is Your Business a Guru?

  • Does your business provide expertise/information to your customers?
  • Does your business encourage customers and clients to think?
  • Is your brand based on a new scientific breakthrough or revolutionary idea?
  • Are your products/services differentiated from competitors whose quality or performance is questionable?
  • Do you instill trust and confidence in your customers based on your experience?
  • Do you have a product or service that depends on: data, information, methodical processes?
If you said “yes” to any (or a lot) of the above, you just may be a Guru!
Next Up:  The Magician

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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