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Episode 16 – The Neighbor Archetype

Brand Archetypes
Brand Archetypes
Episode 16 - The Neighbor Archetype

Let’s talk about our neighbors. You know, the ones that you know so well so you’ve given them a key to your house. They feed your goldfish and water your plants while you are away. Yeah, those people.

The Neighbor Archetype is a popular one because it is low-key, friendly and trustworthy based on familiarity.The Neighbor Archetype

Is Your Business Neighborly?

  • Is your business easy to understand?
  • Are you seen as trustworthy because you’re just so easy to work with?
  • Do your employees generally like each other?
  • Does your company culture promotes teamwork and listening?
  • Do you have the ability to provide trustworthy, reliable customer service?
  • Are you a master at being unpretentious and easy going?
  • Do you use empathy to relate to employees and customers?

If you said “yes” to any (or a lot) of the above, you just may be a Neighbor!

Take the Questionnaire to Find Out


Next Up: The Guru Archetype

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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