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Episode 84 – The Big Five Archetypes

The Big Five Archetypes

Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is.  Those that get embraced most often by organizations using archetypes for their brand strategy.  Let’s start by listing them. Here…

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79 – High-Energy Archetypes

High-Energy Archetypes

While Kevin goes to get himself some more coffee, I’ll go ahead and let you in on the topic for the day.  Today, we’re talking about high-energy archetypes.  Those choice few archetypes where being high energy is a strategic decision and can when done properly, lead to super-strong brand strategies AND higher levels of excitement.…

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Burger King Fun … While Waiting in Line

Waiting in a line doesn’t have to be boring.  Burger King, in true form to their Jester Archetype approach to marketing, shows how you can change the game in an unexpected way!  Did they have to do this? Nope.  Does it make the line shorter? Nope. Do you get your food faster? Nope.  HOWEVER ….…

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Episode 52 – Marketing the Jester Archetype

Marketing the Jester Archetype

Kevin is doing a happy dance today because are talking about Marketing the Jester Archetype. If the 12 archetypes were children and Kevin had to pick his favorite it is definitely The Jester. As we have been saying all along, the key to making any archetype work is to embrace it fully. Kevin definitely lives…

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Episode 11 – The Jester Archetype

Jester Archetype

Laugh along with Kevin and Amy as they discuss the Jester Archetype. Kevin is a self-proclaimed life-long jester. Amy says he’s “The king of bad dad jokes.” Discover the essentials of being a Jester brand, examples of other companies who embrace this wacky archetype and do it well, and take heed of potential pitfalls as…

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DIY: How to Cook Bacon … Product Labeling 101

How often do you REALLY read the packaging on the products you buy in a grocery store? You might be surprised to find some interesting ideas for your own products and services! Product labeling 101 would suggest that you creatively differentiate yourself from your competitors. I’m pretty sure this is the best product label from…

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