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Episode 11 - The Jester Archetype - Brand Archetypes Skip to content

Episode 11 – The Jester Archetype

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Brand Archetypes
Brand Archetypes
Episode 11 - The Jester Archetype

Laugh along with Kevin and Amy as they discuss the Jester Archetype. Kevin is a self-proclaimed life-long jester. Amy says he’s “The king of bad dad jokes.”The Jester Archetype

Discover the essentials of being a Jester brand, examples of other companies who embrace this wacky archetype and do it well, and take heed of potential pitfalls as well.

Is Your Business a Jester?

  • If your business helps people have a good time
  • If your employees enjoy what they are doing
  • If your company culture allows employees to be more impulsive and spontaneous
  • If you have the ability to think outside the box and come up with innovative ideas
  • If you are a master at brainstorming, reframing concepts, and presenting new perspectives
  • If you use clever or quirky a methods to help people see something differently
If you said “yes” to any (or a lot) of the above, you just may be a Jester!

Next Up: Episode 12 – The Outlaw Archetype

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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