Brand Power
76 – Branding Prep for the New Year
Every year we hear about some clients who go into Holiday sales frantic mode (restaurants, retail, etc.), and some clients who go completely silent (career counselors, fitness coaches, etc.). Regardless of what happens to your particular business, we know that this time of the year has its unique challenges … and, most of us start…
Read MoreEpisode 73 – Negative Newsjacking a Bad Idea
It’s been a while since we’ve talked about Newsjacking, but for our listeners, Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item. It’s slightly different from a publicity stunt in that the news item is leveraged in marketing while a stunt might acknowledge news within…
Read MoreEpisode 72 – Be Aspirational
Be Aspirational in your marketing! Picture the 1995 movie Jumanji, with Robin Williams? In the movie, the main character, Alan Parrish was the son of a business owner who owned a factory that made shoes. As you would expect from a shoe manufacturing company in the sixties, there was a lot of machinery in an…
Read MoreEpisode 70 – Interview with Olga Nesterova
We had the very amazing privilege of having a great conversation with Olga Nesterova, founder of OnestBusiness.com. Her podcast is Onest Conversations, and we got suuuuper honest about brand and marketing. Olga is an experienced marketing strategist who has worked with Fortune 500 companies in New York City successfully growing their social media reach, engagement,…
Read MoreEpisode 68 – Keep It Simple, Stupid (KISS)
How many times have we been asked (about Brand Archetypes), “Does this reeeeally work?” A LOT! Way more than we would expect and way more than other, seemingly more obvious, questions. After putting a little thought into this, we have something for us to explore: What is the essence of why Brand Archetypes works so…
Read MoreBurger King Fun … While Waiting in Line
Waiting in a line doesn’t have to be boring. Burger King, in true form to their Jester Archetype approach to marketing, shows how you can change the game in an unexpected way! Did they have to do this? Nope. Does it make the line shorter? Nope. Do you get your food faster? Nope. HOWEVER ….…
Read MoreEpisode 67 – I Just Can’t Help Myself
There’s a really big idea in the world of branding that’s an obvious question to ask by ALL business owners … but the idea is not so often seen as a branding issue. And, the question – this big idea – is, “How do I get customers to buy from me, instead of my competitors?”…
Read MoreEpisode 62 – Cultural Considerations in Your Brand Strategy
Is your business growing internationally? Are you moving into foreign markets? WOOHOO! That’s awesome. It must mean your marketing strategy is working. Remember when we reviewed taglines and quite a few of the funnier gaffes had to do with mistranslations? Remember Kevin’s favorite? The Parker Pens tagline “It won’t leak in your pocket and embarrass…
Read MoreEpisode 61 – Rebranding Tales 2021
Join Kevin and Amy for another round of evaluating recent rebrand initiatives by well-known companies. Our listeners have started to get that we will almost always express strong words of caution whenever the topic of “RE-branding” is put on the table. Today we have a review of four biggies that have all happened this year. …
Read MoreEpisode 57 – Can Your Brand Go “Too Far?”
Is it possible for a brand to go “too far” with their messaging – even when they are staying on brand? Kevin and Amy discuss their thoughts on this podcast episode. What word would you use to describe a Jester brand that’s too Jestery? (Ridiculous) How about an Outlaw brand that’s too Outlaw? (Dangerous) A…
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