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brand architecture. young girl stocking colorful blocks

The term “Brand Architecture” refers to how you brand has been built over time. You start with the foundation and go from there. With a large company that has multiple products or services, or even multiple divisions and sub-companies, their brand architecture can look like a sprawling neighborhood or towering skyscraper. Some of the different…

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30 - Getting your brand to flow Image of cement hands fountain with water flowing over it

How do you get your brand to flow and click along nicely? Well, it takes lots of work. With most things that seem effortless, there is actually a lot of effort behind the scenes. How much brand effort is going on behind the scenes at your business? Companies and organizations sometimes, simply get stuck (especially…

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Don't Explain Your Brand - BrandArchetypes.com

Have you ever heard a person tell a joke so poorly they felt the need to explain it, after it fell flat?  Did you notice the explanation did NOT make the joke funnier?  The same holds true for your company.  Don’t explain your brand!  If you need to do that, it’s an indication that you’re…

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Brand Awareness

Few micro, small and medium-sized businesses have gone through a formal process of creating a brand strategy.  Let alone one that will consistently drive their company down a path where they build consistency and power.  Brand awareness is critical to a company that wants to move forward … and not slide backward to their old…

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