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Change the World - Social Business and Social Entrepreneurship

For several years now I’ve been intrigued by specific social movements in business.  Particularly those that focus their efforts on ideas that will change the world for the better. Probably the best example is the found in the work of Nobel Prize winner Muhammad Yunus and his idea of forming the Grameen Bank, as outlined…

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Don't Explain Your Brand - BrandArchetypes.com

Have you ever heard a person tell a joke so poorly they felt the need to explain it, after it fell flat?  Did you notice the explanation did NOT make the joke funnier?  The same holds true for your company.  Don’t explain your brand!  If you need to do that, it’s an indication that you’re…

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Brand Awareness

Few micro, small and medium-sized businesses have gone through a formal process of creating a brand strategy.  Let alone one that will consistently drive their company down a path where they build consistency and power.  Brand awareness is critical to a company that wants to move forward … and not slide backward to their old…

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How often do you REALLY read the packaging on the products you buy in a grocery store? You might be surprised to find some interesting ideas for your own products and services! Product labeling 101 would suggest that you creatively differentiate yourself from your competitors. I’m pretty sure this is the best product label from…

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Teaching People How to Say Your Name

While watching this year’s Super Bowl (just for the commercials, of course), I was struck by a commercial by Rakuten.  Never heard of them?  Neither had I.  It wasn’t the production quality or the brand strategy that interested me.  It was the fact that the entirety of the commercial was to teach people how to…

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