A potentially life-saving pharmaceutical is being developed called — hang on — Bamlanivimab. Go ahead. Try to say that ten times, fast. … Give up?
BRANDING TIP: If you took branding shortcuts and came up with a product name that resulted in THIS video? … Well, you might want to re-think your product naming strategy.
This is NOT what you want happening to such a potentially important product, at such an important time!