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Naming a Company

Fair warning: Put on your thick skin. This just might hurt a bit. This process is going to be long. It is rare that naming your company happens quickly or easily. Kevin and Amy dive even deeper into the process of creating an amazing and powerful name that is on brand. They discuss the importance…

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Naming a Company

Naming a company can be a painful and laborious process. There is a lot of pressure to secure a good one — and you have to love it because you are going to be saying and writing it many thousands of times for years to come. It’s kind of like naming a child or, to…

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Teaching People How to Say Your Name

While watching this year’s Super Bowl (just for the commercials, of course), I was struck by a commercial by Rakuten.  Never heard of them?  Neither had I.  It wasn’t the production quality or the brand strategy that interested me.  It was the fact that the entirety of the commercial was to teach people how to…

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