The Mother
Episode 84 – The Big Five Archetypes
Amy is a graduate from Michigan State and Kevin from Michigan, it’s obvious they are both fans of the Big 10…. But today we’re talking about the Big Five. The Big Five Archetypes, that is. Those that get embraced most often by organizations using archetypes for their brand strategy. Let’s start by listing them. Here…
Read MoreEpisode 78 – Low-Energy Archetypes
Today, we’re talking about low-energy archetypes. The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement! Low energy does NOT mean a lack of power. The low-energy archetypes, in no particular order,…
Read MoreEpisode 40 – Marketing the Mother Archetype
Is your brand the Mother? Do you need some ideas for marketing the Mother Archetype? Getting ideas and discussing brand and marketing with other businesses that have the same archetype as you can be far more valuable than studying those who have the same business as you. You want to be different from them anyway.…
Read MoreEpisode 14 – The Mother Archetype
The Mother Archetype is one of the easiest to recognize and relate to. It instills feelings of comfort and being cared for. No one supports you and loves you like your mama does! Customer service is crucial to this brand, as is trust and understanding. The energy is low but the love flows freely. This…
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