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Episode 78 – Low-Energy Archetypes

Low Energy Archetypes

Today, we’re talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement!  Low energy does NOT mean a lack of power.   The low-energy archetypes, in no particular order,…

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59 – Marketing the Innocent Archetype

Marketing the Innocent Archetype

Join Kevin and Amy as they slow down and reminisce about the good ‘ole days while discussing Marketing the Innocent Archetype. The gang starts by dissing Coca-Cola’s latest commercial for being widely off-brand. Watch it and let us know if you agree. The main concepts of the Innocent brand are: #1 Simplicity  Remove chaos from…

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Episode 41 – Taking a Bite Out of the Oreo Brand

Oreo Brand

Are you familiar with how the oreo brand has remained consistent over the decades? The most recent Oreo commercial sparked a conversation between Kevin, his wife Francie, and her son Drew. The discussion centered around the manipulation of marketing and whether or not it is ethical. Francie exclaimed that she loved the new commercial and…

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Episode 20 – The Innocent (or Angel)

The Innocent Archetype

Listen this week as Kevin and Amy calm down and bring everything down to a peaceful and easy level. They reminisce about their childhood, and family values and don’t use any jargon or lingo. The Innocent brand is all about making things simple, happy, and optimistic. It brings things back to simpler times and offers a…

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