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Burger King Fun ... While Waiting in Line - Brand Archetypes Skip to content

Burger King Fun … While Waiting in Line


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Waiting in a line doesn’t have to be boring.  Burger King, in true form to their Jester Archetype approach to marketing, shows how you can change the game in an unexpected way!  Did they have to do this? Nope.  Does it make the line shorter? Nope. Do you get your food faster? Nope.  HOWEVER …. Did it put a smile on my face? YEP!  Bravo BK!

skarritt

Top 100 #SocialMedia Influencer (2015, via StatSocial), speaker, brand strategist, web geek, chess nerd, upright bass newb and lover of sushi!

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