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Episode 87 - Branding Times ... They are a Changin' - Brand Archetypes Skip to content

Episode 87 – Branding Times … They are a Changin’


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Brand Archetypes
Brand Archetypes
Episode 87 - Branding Times ... They are a Changin'
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Some things in our culture disappear.  Even in the world of branding, change happens. Part of the challenge of being in business is keeping tabs on changes that affect our operations.  This is not to say you need to react to every change that comes your way … but you need to be sensitive to them.

    • Here’s a short list of some of the changes we’ve seen in just the past couple of decades:
      • Culture
        • Public Libraries
      • Communication
        • Pagers
        • Beepers
        • Landlines
      • Media
        • Blockbuster
        • BetaMax/VHS > DVD > BlueRay > Streaming
        • Vinyl > 8 Track > Cassette > CDs > Streaming
        • NetFlix DVDs > Streaming
      • Family Entertainment
        • Ringling Brothers
      • Online Product Sales / Amazon
        • Toys-R-Us
        • Lord and Taylor
      • Tech Efficiency
        • Sound recording studios
        • Traditional publishing

So, what new changes should you be checking out.  It’s hard to say.  It’s kind of the nature of these kind of changes … predicting who will win: BetaMax vs. VHS.

  • Keep an eye out for changes – Some obvious, some not so much;
    • Obvious – Computing
      • Smaller, more memory, cheaper storage, cloud services
    • Obvious – Web – Wayyy more efficient
    • Obvious – Move away from paper
      • All electronic
    • Communication
      • Centralized vs. Distributed
      • Collaboration
      • Intranets
    • Marketing
      • Shorter
      • Stimulation! – Way more emotion
      • Entertaining vs. Informational
      • Video vs. static
        • TikTok
        • Instagram
        • FB Reels
        • YouTube
    • Identity
      • Invoicing / Statements
      • NFC Biz cards
        • V1CE, Popl, TapTok, Mobilo, Ovou, Tappy, Blue, Dot, Nomad, Linq

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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