Are you familiar with how the oreo brand has remained consistent over the decades? The most recent Oreo commercial sparked a conversation between Kevin, his wife Francie, and her son Drew. The discussion centered around the manipulation of marketing and whether or not it is ethical. Francie exclaimed that she loved the new commercial and went out and bought a package of Oreos. Drew admitted he understood companies use manipulation in advertising but he doesn’t like it. Find out what ensued in this lively debate. The concept of manipulation gets talked about a lot in the context of marketing and…
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A potentially life-saving pharmaceutical is being developed called — hang on — Bamlanivimab. Go ahead. Try to say that ten times, fast. … Give up? BRANDING TIP: If you took branding shortcuts and came up with a product name that resulted in THIS video? … Well, you might want to re-think your product naming strategy. This is NOT what you want happening to such a potentially important product, at such an important time! HOWEVER!, keep plugging away at the vaccine development Eli Lilly! We need you to come through on this, BADLY! (Huge thanks to #FallonTonight for always being soooo…
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Is your brand the Mother? Do you need some ideas for marketing the Mother Archetype? Getting ideas and discussing brand and marketing with other businesses that have the same archetype as you can be far more valuable than studying those who have the same business as you. You want to be different from them anyway. Join Amy and Kevin and they discuss the Dos and Don’ts of marketing the Mother Archetype such as: What to focus on Words and Stories Brand elements Marketing Campaigns Some critiques of popular Mother brands Don’t have an Archetype Yet? Take the Questionnaire to Find…
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Let’s face it – some industries, products, and services are just way easier to market than others. We call these “sexy” industries. Not necessarily because they are sexy in their branding (Lover Archetype) but because everyone likes them and uses them. For example, food, travel, and clothing. These are things you can get excited about! Insurance, plumbing, tires, eh – not so much. Join Kevin and Amy as they explore some marketing and branding ideas for businesses that may not be so sexy, but are still just as relevant and important. Things like starting with an archetype (obviously), storytelling, problem-solving,…
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Kevin and Amy interview Lisa Fisher, owner of Lisa Fisher & Associates. Lisa took her company through the Brand Archetype process and the gang discusses that experience. Lisa explains how it has helped her brand and marketing and why it is important to enlist the help of experts to grow your business. Lisa is a professional public speaker, business coach, and trainer. Listen as she explains the core services her company provides and hear how she has been helping Amy build Zeedia Medi and grow her company as well. To learn more about Lisa Fisher & Associates, visit their website…
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Last episode we discussed the brand changes that Rite Aide is going through and we thought it might be interesting to explore the healthcare industry in general and some trends we see in branding there. When you are deciding on an archetype is important to consider what other companies in your industry are doing – and your competition. The Healthcare industry as a whole is comprised of many different types of companies, from specific types of doctors, medications, practices like yoga and mediation, supplements, and more. However, there is a natural trend in this industry to lean toward The Mother,…
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Are you aware of Rite Aid’s Rebrand initiative? Maybe you’ve noticed some new signs and logos going up on storefronts. This is what caught Kevin’s eye in his town a few weeks so we decided to investigate what is going at Rite Aid. When we come across a well-known company that is going through a major rebrand we find it interesting to discuss what they are doing. Join Kevin and Amy as they discuss their research, observations and ideas for how Rite Aid (and other companies) can conduct a successful rebrand launch. Sources: Rite Aid looks to build ‘Store of…
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What comes to your mind when you hear the term “Brand Ambassador?” A high-level, heavily decorated dignitary? A bartender serving up shots of a new fancy designer liquor to pique your curiosity? Amy envisions a sheriff striding around with a badge that reads BRAND and wielding a very large hat. She almost has Kevin convinced to wear this hat. Whatever you may be thinking of, it is none of the people described above. It could be you. It could be your co-worker. A brand ambassador is someone within a company who always has the business’s brand at the top of…
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A couple of episodes ago we mentioned personal branding. This is a topic worthy of its own episode, so here we are getting personal. People want to know if they should pick an archetype that is close to their personality. This question comes up a lot for solopreneurs or businesses that have a strong spokesperson or “front man or woman.” While the Brand Archetypes strategy can be applied to any business situation, big or small, there are some things to consider when embarking on a personal branding adventure. What is really comes down to, for anyone, is how easily you…
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Are you aware of the reputation and “truths” people hold about the industry you work in? Does your brand strategy include ways to manage this, either by using it to your advantage or combatting it? Very few industries have more variations or have reputations that are stronger than car dealerships. Join Kevin and Amy as they explore why certain industries have bad reputations and what you can do if faced with that dilemma, to make your brand stronger. Whether you work in one of these more obvious industries or not, it is always good to know what people are thinking…
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