Deprecated: Automatic conversion of false to array is deprecated in /www/brandarchetypescom_409/public/wp-content/plugins/easy-testimonials/include/lib/gp-testimonial.class.php on line 21
Blog - Brand Archetypes Skip to content

The Brand Archetypes Blog

Episode 58 – Marketing the Outlaw Archetype

By Kevin & Amy | April 15, 2021
Categories: | | |
Marketing the Outlaw Archetype

Amy is so excited for today! Her favorite: Marketing the Outlaw Archetype, and the one that represents her company Zeedia Media.  Today’s podcast is for all you rebellious, contrarian, authority-questioners… for all you radical, free-spirited, wind-in-the-hair types!  The Outlaw is also commonly referred to as The Rebel.  The following are the most critical aspects of being an Outlaw Brand: Confident. Understanding that, deep in your core, you believe that your way of doing things is the best way … despite the fact that the masses of other business owners do “it” differently.Whatever IT is.  Independent. They’re not social butterflies but…

Read More

Episode 57 – Can Your Brand Go “Too Far?”

By Kevin & Amy | April 8, 2021
Categories: | | |
taking your brand too far

Is it possible for a brand to go “too far” with their messaging – even when they are staying on brand? Kevin and Amy discuss their thoughts on this podcast episode. What word would you use to describe a Jester brand that’s too Jestery? (Ridiculous) How about an Outlaw brand that’s too Outlaw? (Dangerous) A Neighbor brand? (Lazy or Uncaring) It is in fact possible to go too far in one direction with your brand. However, this is NOT a problem for most brands.  Most organizations don’t go far enough with their focus for this to become a problem.  But,…

Read More

Episode 56 – HA! GOTCHA! – April Fool’s Branding Pranks

By Kevin & Amy | April 1, 2021
Categories: | |
Brand Pranks

Do you know the history of April Fools Day?  Well, there isn’t a definitive story on the origins of this event.  Some say it’s somehow related to a papal bull by Pope Gregory XIII changed, by decree, the first day of the year from late March/early April, to January 1st.  Supposedly, the people who didn’t make the shift were mocked and pranked … sometimes finding a dead fish in a package sent to them…. Hence, “April Fish!”. Check out the full story here.  Kevin regales us with a few of his wife, Francie’s, epic April Fool’s jokes she has played…

Read More

Episode 55 – Your Brand is NOT About YOU!

By Kevin & Amy | March 24, 2021
Categories: | | |
Episode 55 - Your Brand is NOT About YOU

If your brand is not about you, what is it about? Last week we talked about brand mistakes. We danced around the topic of how you need to connect to your audience, but we never came out and said the words, “Your Brand is NOT About YOU!” So, if the statement “Your Brand is NOT about YOU!” is true, then what is it really about?  Simply put, your brand is about the relationship you’ve built with your audience….Which can mean a LOT of things!  It’s not just simply taking the words “I”, “Me”, “Us”, “Our”, and “We” out of our…

Read More

Episode 54 – Biggest Branding Mistakes to Avoid

By Kevin & Amy | March 17, 2021
Categories: |
Branding Mistakes

We never let our clients make branding mistakes, but here is a list we put together of what we think are the biggest branding mistakes you want to always avoid.   Some may seem obvious – others not so much. You’d still be surprised how many companies still do this today despite our warnings and podcast they could be listening to. Don’t say we didn’t warn you. The #1 Biggest Brand Mistake Made by Organizations It’s consistency … or, more to the point, a LACK of consistency. This applies to just about everything you do in your brand, but it especially rings true…

Read More

Episode 53 – Interview with Moore Life Health and Healing

By Kevin & Amy | March 4, 2021
Categories: | |
moore life

We are very excited to have Drs. Allyson and Ryan Moore from Moore Life Health and Healing on our show today. They have been slaying it as a Magician Archetype in an industry dominated by Mother Archetypes.     Join us as we chat with the good doctors about how they chose their archetype and what they have been doing with it since then. Related: Episode – 18: The Magician Archetype Amy asks a very good question about how much they were taught about marketing and branding in chiropractic school. The answer is (not-surprising) – nothing! This is the case with…

Read More

Episode 52 – Marketing the Jester Archetype

By Kevin & Amy | February 25, 2021
Categories: | |
Marketing the Jester Archetype

Kevin is doing a happy dance today because are talking about Marketing the Jester Archetype. If the 12 archetypes were children and Kevin had to pick his favorite it is definitely The Jester. As we have been saying all along, the key to making any archetype work is to embrace it fully. Kevin definitely lives and breathes the Jester. You won’t find a better expert on all things wacky and zippy. Marketing the Jester Archetype For a deeper dive into exactly what the heck the Jester is all about, including the sub-archetypes, check out THE JESTER page on our website.…

Read More

Episode 51 – Marketing the Hero Archetype

By Kevin & Amy | February 18, 2021
Categories: | | |
marketing the hero archetype

Continuing on with our series on how to marketing each archetype, we are discussing Marketing the Hero Archetype in this episode. To learn more visit our HERO page on our website. You can also listen to our previous podcast episode which gives an overview of what the Hero is all about. You don’t have to wear a cape and fly around in tights to be a hero. But you do have to be highly energetic, solve problems, and be a leader. Words for Marketing the Hero Archetype Words Matter with every archetype, and here are some to get you started…

Read More

Episode 50 – What is Your Competition Doing?

By Kevin & Amy | February 11, 2021
Categories: | |
What is Your Competition Doing

Do you pay attention to what your competition is doing with their marketing?  For our frequent listeners, they’ve heard us say over and over that the most important thing you can do is to use an archetype to help you differentiate. But that comment always comes with a caveat:  To evaluate what your competitors are doing and, in some cases, to make your archetype choice so as NOT to go head-to-head with them.  Let’s use an example:  Let’s say we’re talking about a local electrician.  They go through the process of picking an archetype but haven’t finalized their pick. Spending…

Read More

Episode 49 – Branding in the Legal Industry

By Kevin & Amy | February 4, 2021
Categories: |
The Legal Industry

Once in a while, we discuss an entire industry and the popular brand strategy that it has adopted. Today we’re talking about the Legal Industry. Recently we have covered the Healthcare Industry and the Food Industry if you want to check out those episodes as well.  This isn’t just for attorneys or law firms, it’s also for any related products or services including: paralegals transcription services legal secretarial services legal recruiters compliance services document processing and archival firm administrators court employees clerks judges bounty hunters and more If you’re not in the legal industry, stick with us. We will be…

Read More