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Episode 74 - Brand Review of Facebook's New Name - Brand Archetypes Skip to content

Episode 74 – Brand Review of Facebook’s New Name

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Brand Archetypes
Brand Archetypes
Episode 74 - Brand Review of Facebook's New Name

Well, you knew we would talk about it. Facebook’s new name.

Yay? Nay? What do you think?

No surprise that Kevin and Amy both have opinions about this.

Is it a name change or a corporate restructuring? It reminds us of how Google changed its corporate structure and, along with that, changed the parent company name to “Alphabet.”  We don’t think we’re quite sure if FB’s name change is for the same reasoning. It’s confusing – which is never a good sign for a rebrand – especially one this HUGE. 

It appears that the “metaverse” so heavily focused on with not just the name but the entire Zuckerberg vision of the world is a combination of Virtual Reality (VR), Augmented Reality (AR), and a bunch of communication technology yet to be invented. This is a pretty big deal.

 We think the most salient question on our list of things to talk about is, “Is it a good move on Facebook’s part?”

For us, and for a TON of other people, the answer is a clear ‘NO’!!

Possible Repercussions of Facebook’s Name Change

There are so many issues that should be tended to first. Such as security, accounts getting hacked, privacy, and, the biggie, misinformation dissemination (from the whistleblower document leakage).

This is not to say that Facebook can’t walk and chew gum at the same time … but the optics are bad.  This move could have waited as much as a few years from now without a lot of negative impacts.

There is definitely a LOT of negative press for Facebook right now and a big glitzy announcement right now might be simply a way to deflect that.  If this is, indeed, what Mark’s plan is, it might actually work – to a small degree.  People do love a new shiny object to focus on every few years.  Just the sheer number of people that are dropping off the network should be a big red flag to Facebook that they need to do something big.  We’re just not sure if this was the right “something.”

We want to know what you think!


Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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