Episode 82 – The Ten Commandments of Branding

Brand Archetypes

Episode 82 - The Ten Commandments of Branding

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Here are the ten commandments of branding that I reference in this podcast:

1. STRATEGY
   1. Hyper-focus on your strategy
   2. No flip-flopping
   3. Be Consistent
2. EMOTIONS
   1. Know your emotions
   2. Avoid all other emotions
   3. What’s the energy level of your strategy?
   4. Understand The Law of Attraction (stay positive people)
3. AUDIENCE
   1. Know your target audience demographics & psychographics
   2. Establish personas
   3. Create a tribe
   4. Know that people hate being sold to, but they love to buy
4. PRODUCTS/SERVICES
   1. Create GREAT products and services
   2. Create GREAT customer service
5. COMPETITION
   1. Know your competition
   2. Know how you’ll position yourself amongst your competitors
   3. Lead the market — Don’t chase your competitors (let them chase you)
6. MARKETING
   1. Over-value (not under) the need for great marketing
   2. Don’t try to do everything.  Take things a little bite at a time.
   3. Dabble and explore
7. IDENTITY
   1. Great identity (logo, tagline, fonts, colors, etc.)
   2. Avoid re-branding
8. SOCIAL:
   1. Embrace it!
9. BE
   1. BE authentic
   2. BE relevant
   3. Keep it simple stupid — The KISS principle
   4. BE memorable
10. TEST EVERYTHING
    1. At first, you might not have time OR $ to do this
    2. Start small and scale up as you grow.
    3. If you’re not testing, you’re not marketing!

MARKETING MAYHEM

It’s a quick one.  Circa 1950’s.

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