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Episode 26 – Branding Fails

Episode 26 – Branding Fails
Brand Archetypes

 
 
00:00 / 34:33
 
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Branding Fails. They happen and can be quite funny (when they don’t happen to us!)

Join Kevin and Amy as they discuss some of their favorite branding fails including examples of:

      • Too big of a change from the past
      • Not enough research into the outcome
      • Veering WAYYYY off the rails
      • Not being sensitive to how the general public will react
      • Lost in translation

It’s much better to learn from others’ mistakes and avoid them yourself.

Come laugh along with us!

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Up Next: Episode 27 – Interview with Sonja Markwart, Regent Law

 

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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