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Branding Fails. They happen and can be quite funny (when they don’t happen to us!)
Join Kevin and Amy as they discuss some of their favorite branding fails including examples of:
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- Too big of a change from the past
- Not enough research into the outcome
- Veering WAYYYY off the rails
- Not being sensitive to how the general public will react
- Lost in translation
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It’s much better to learn from others’ mistakes and avoid them yourself.
Come laugh along with us!
Don’t have an Archetype Yet?
Up Next: Episode 27 – Interview with Sonja Markwart, Regent Law
