Skip to content

The Brand Archetypes Blog

Teaching People How to Say Your Name – Pay Them!

By skarritt | March 7, 2019
Categories: |
Teaching People How to Say Your Name

While watching this year’s Super Bowl (just for the commercials, of course), I was struck by a commercial by Rakuten.  Never heard of them?  Neither had I.  It wasn’t the production quality or the brand strategy that interested me.  It was the fact that the entirety of the commercial was to teach people how to pronounce their name!  Give it a go before watching the ad. I found this interesting on a couple of different levels: Many companies are in a similar predicament and most just live with the friction and don’t even make an attempt at fixing the problem.…

Read More

Episode #2: What is a Brand Archetype?

By Kevin & Amy | January 30, 2019
Categories: |

If you checked us out in Episode #1, you might still be asking yourself, “What is a Brand Archetype?”  Kevin and Amy introduce listeners to the concept of using Archetypes to create powerful, emotion-based brand strategies for any type of business. What is an archetype? How does a business choose one? Once chosen, how do you implement it? Find out the answers to these and many more branding questions in this podcast. Your next steps… Visit the Archetypes Page to learn about the 12 main Archetypes. Take the Archetypes Questionnaire to see which one(s) match closest to your business culture.…

Read More

Brand Archetypes – Episode 1: Introducing the Brand Archetypes Podcast!

By Kevin & Amy | January 1, 2019
Categories: |

Welcome to the Brand Archetypes Podcast! What if your personal or business brand was so focused and so on target that it was easy for everyone in your organization to understand? What if you connected with your clients on an emotional level so deeply they never forgot you? This is what the most successful brands in the world do. It’s not about ad budgets – it’s about developing a consistent brand no matter the industry, location or size of the company. Discover your brand and create an amazing, fool-proof marketing strategy. This is the Brand Archetypes Podcast hosted by Kevin…

Read More