How do you get your brand to flow and click along nicely? Well, it takes lots of work. With most things that seem effortless, there is actually a lot of effort behind the scenes. How much brand effort is going on behind the scenes at your business? Companies and organizations sometimes, simply get stuck (especially at the beginning of something new). This idea of “Brand Strategy” can feel foreign to many business owners. Because of that, sometimes good ideas are ignored or discounted. Even when you’re open to the concept, sometimes it takes a bit of effort to get things moving…
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Kevin and Amy miraculously nailed down the elusive Rafael Barbosa, CEO of Center Cut Marketing at his world headquarters in Boston, MA. Tune in while the gang reminisces about working together back in the good ol’ days. Raf describes how he uses Brand Archetypes for his own company and his clients. Raf also explains his own addition to the brand package, the powerful 3-2-1 formula that we all still use today. Find out what Centercut is up to, what new adventure Rafael is launching and learn how your can apply our Brand Archetype formula to your business. If you are…
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As the famous Chinese proverb (or curse) says, “May you live in interesting times.” We are definitely living in interesting times. In light of recent injustices and movements like Black Lives Matter, many companies are taking a good, long hard look at their brands to ensure they are not stereotyping or misrepresenting cultures. Many are making very good changes for very good reasons. For example, many professional sports teams have changed their name over the past years due to lack of sensitivity in using Native American names and a symbols. Very recently, Quaker Oats (a subsidiary of PepsiCo, a brand…
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Join Kevin and Amy as they chat with attorney Sonja Markwart, owner of Regent Law. Sonja has been through the Brand Archetype process and reveals how picking an archetype that was not “typical” for law firms has really helped her brand stand out. Sonja is also one of our favorite students and has competed our 12 week course in marketing your small business. If you have struggled with how to stand out from your competition and find your unique voice, give this episode a listen. Don’t have an Archetype Yet? Take the Questionnaire to Find Out Up Next: Episode 28…
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Branding Fails. They happen and can be quite funny (when they don’t happen to us!) Join Kevin and Amy as they discuss some of their favorite branding fails including examples of: Too big of a change from the past Not enough research into the outcome Veering WAYYYY off the rails Not being sensitive to how the general public will react Lost in translation It’s much better to learn from others’ mistakes and avoid them yourself. Come laugh along with us! Don’t have an Archetype Yet? Take the Questionnaire to Find Out Up Next: Episode 27 – Interview with Sonja Markwart,…
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Continue with Kevin and Amy as they wrap-up Part Two of Creating a Corporate Culture. Find Part One Here. How linked is your brand to your work environment and culture? If you have never considered this, now is the time to explore how your brand should touch everything you do. The more you live with your brand the more powerful and focused it will be. This episode walks you step-by-step through all the areas of your business that should reflect your brand. So, basically, every part of your business. But you can’t do it all at once. We have a…
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Your Archetype should be a HUGE part of your corporate culture. Once you decide on an archetype and a brand, now what do you do with it? Building a great brand does not happen overnight, but it doesn’t have to take years either. Join Kevin and Amy as they explore how they help clients instill the brand into their company. The key is to start RIGHT AWAY and be very consistent. Is it important to get every employee and team member on board and up to speed. The beauty of basing your brand on an archetype is that is razor…
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For the first time, Kevin and Amy interview a business owner who has been through the entire Brand Archetype process. Meet Dana Ritchie Dana Ritchie is the owner and CEO of PaladinID in New Hampshire. His company develops and supports high-performance bar code labeling applications. They work with businesses to “Make Your Mark” by providing the expertise and tools necessary to create an entire product label printing solution. Find out how a company name change and re-brand using the Brand Archetypes strategy elevated Dana’s company into the big leagues. What archetype is PaladinID? Hint: It’s in the name! Do you…
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Now that we have done an episode on each of the 12 main archetypes, it’s time to decide which archetype relates the most to your business. As you look at the list of archetypes, one or two might jump right out at you and it is very obvious to you which one you are. However, most people struggle a bit to define their archetype at first. That’s ok. This is a whole new way of looking at your brand. But we have the tools to help walk you through the process. It’s fun. It’s quick. It’s mind blowing. Check out…
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Listen as Kevin and Amy argue over who really is the best. The power struggle is real and only one can come out on top as the supreme Ruler Archetype. The Ruler brand is refined and values the finer things in life. It inspires people to do more, achieve more and create a better life for themselves. The Ruler values rules and order and systems. You will be more successful by just being around them. Ruler brands are typically the best in their class and set industry standards. The Ruler oozes power and dominance. There is NO mediocrity here. The Ruler might be right…
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