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Episode 30 - Getting Your Brand to Flow Freely - Brand Archetypes
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Episode 30 – Getting Your Brand to Flow Freely

Brand Archetypes
Brand Archetypes
Episode 30 - Getting Your Brand to Flow Freely

How do you get your brand to flow and click along nicely? Well, it takes lots of work. With most things that seem effortless, there is actually a lot of effort behind the scenes. How much brand effort is going on behind the scenes at your business?

Companies and organizations sometimes, simply get stuck (especially at the beginning of something new). This idea of “Brand Strategy” can feel foreign to many business owners. Because of that, sometimes good ideas are ignored or discounted.  Even when you’re open to the concept, sometimes it takes a bit of effort to get things moving in the right direction.

The bigger your organization, the more extreme this can get.

Some obstacles are not so obvious. Sometimes we even stop thinking about them as obstacles – they just become “part of what we do.”

Today’s episode will help with your brand process but will also help with marketing!

Kevin & Amy discuss seven ways you can get your brand to flow and keep it surging down the river and into the vast pool of sales, clients and brand recognition. Who doesn’t want to take a dip in that?

Seven Ways to Get Your Brand To Flow

  1. Don’t do things the old way!
  2. Your best brand/marketing ideas and strategies will come to you in unexpected places.
  3. Don’t freak out about brand/marketing mistakes!
  4. Don’t rely exclusively on input from experts.
  6. Be ready to capture ideas 24 hours a day!
  7. Ask lots of questions.

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Next Up: 31 – Brand Architecture 


Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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