Skip to content
The Hero Archetype

Everybody likes to feel like the Hero once in awhile. But does your company truly “save the day” for you clients? Do you encourage people to feel like they can accomplish anything? Amy and Kevin don their capes and accomplish great feats while discussing what it takes to be the Hero Archetype. Discover the essentials…

Read More
Jester Archetype

Laugh along with Kevin and Amy as they discuss the Jester Archetype. Kevin is a self-proclaimed life-long jester. Amy says he’s “The king of bad dad jokes.” Discover the essentials of being a Jester brand, examples of other companies who embrace this wacky archetype and do it well, and take heed of potential pitfalls as…

Read More
The Explorer Archetype

Embark on a journey with Kevin and Amy as they discover that makes the Explorer brand so powerful. You explore the world (Jeep, Cannondale) or you can explore and idea and a experience because you deserve it (Starbucks, Brand Archetypes.) The next few episodes dive into each archetypes. Kevin and Amy started with the Explorer…

Read More
Style Guide Podcast - BrandArchetypes.com

In this episode, Kevin and Amy talk about what style guides are, why they are important, and what exactly goes into a style guide. A style guide can be the next most important document for a business after the business plan. If you have a great style guide then all creative people who work for…

Read More
brand archetype

Have you heard the term Brand Archetype before? We’ve been kicking it around for awhile. We even created a whole website and podcast dedicated to the term. Why? Because it is really important to the success of any business’s brand strategy. What does your brand strategy look like? Have you defined your logo, color palette,…

Read More