Skip to content

Is your business growing internationally? Are you moving into foreign markets? WOOHOO! That’s awesome. It must mean your marketing strategy is working. Remember when we reviewed taglines and quite a few of the funnier gaffes had to do with mistranslations?  Remember Kevin’s favorite? The Parker Pens tagline “It won’t leak in your pocket and embarrass…

Read More
Marketing the Innocent Archetype

Join Kevin and Amy as they slow down and reminisce about the good ‘ole days while discussing Marketing the Innocent Archetype. The gang starts by dissing Coca-Cola’s latest commercial for being widely off-brand. Watch it and let us know if you agree. The main concepts of the Innocent brand are: #1 Simplicity  Remove chaos from…

Read More
Marketing the Outlaw Archetype

Amy is so excited for today! Her favorite: Marketing the Outlaw Archetype, and the one that represents her company Zeedia Media.  Today’s podcast is for all you rebellious, contrarian, authority-questioners… for all you radical, free-spirited, wind-in-the-hair types!  The Outlaw is also commonly referred to as The Rebel.  The following are the most critical aspects of…

Read More
marketing the hero archetype

Continuing on with our series on how to marketing each archetype, we are discussing Marketing the Hero Archetype in this episode. To learn more visit our HERO page on our website. You can also listen to our previous podcast episode which gives an overview of what the Hero is all about. You don’t have to…

Read More
Branding in the Food Industry

This episode is all about branding in the food industry. Not just restaurants, but food products as well. And, as always, Kevin and Amy cover the importance of having a brand focus – ahem – an Archetype. A few things to keep in mind that are SUUUUUUPPPEEERRRRR important for the food industry are: Imagery: You…

Read More
personal branding

A couple of episodes ago we mentioned personal branding. This is a topic worthy of its own episode, so here we are getting personal. People want to know if they should pick an archetype that is close to their personality. This question comes up a lot for solopreneurs or businesses that have a strong spokesperson…

Read More
creating Company culture part 2. five employees laying in a field with their feet touching to form a star.

Continue with Kevin and Amy as they wrap-up Part Two of Creating a Corporate Culture. Find Part One Here. How linked is your brand to your work environment and culture? If you have never considered this, now is the time to explore how your brand should touch everything you do. The more you live with…

Read More
PaladinId

For the first time, Kevin and Amy interview a business owner who has been through the entire Brand Archetype process. Meet Dana Ritchie Dana Ritchie is the owner and CEO of PaladinID in New Hampshire. His company develops and supports high-performance bar code labeling applications. They work with businesses to “Make Your Mark” by providing…

Read More
The Ruler Archetype

Listen as Kevin and Amy argue over who really is the best. The power struggle is real and only one can come out on top as the supreme Ruler Archetype. The Ruler brand is refined and values the finer things in life. It inspires people to do more, achieve more and create a better life for…

Read More