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Episode 34 – Personal Branding vs. Corporate Branding

Brand Archetypes
Brand Archetypes
Episode 34 - Personal Branding vs. Corporate Branding

A couple of episodes ago we mentioned personal branding. This is a topic worthy of its own episode, so here we are getting personal.

People want to know if they should pick an archetype that is close to their personality. This question comes up a lot for solopreneurs or businesses that have a strong spokesperson or “front man or woman.” 

While the Brand Archetypes strategy can be applied to any business situation, big or small, there are some things to consider when embarking on a personal branding adventure. What is really comes down to, for anyone, is how easily you can embrace the archetype you choose. Any of the 12 are great and powerful in their own right, but which ones jive with you?

Join Kevin and Amy as they explore the differences between personal branding and corporate branding, becoming an influencer, and embracing the archetype you chose.

Don’t have an Archetype Yet?

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Up Next:

Episode 35: What is a Brand Ambassador?

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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