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Episode 33 – Your Brand and That New Car Smell

Episode 33 – Your Brand and That New Car Smell
Brand Archetypes

 
 
00:00 / 39:02
 
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Are you aware of the reputation and “truths” people hold about the industry you work in? Does your brand strategy include ways to manage this, either by using it to your advantage or combatting it?

Very few industries have more variations or have reputations that are stronger than car dealerships.

Join Kevin and Amy as they explore why certain industries have bad reputations and what you can do if faced with that dilemma, to make your brand stronger. 

Whether you work in one of these more obvious industries or not, it is always good to know what people are thinking when it comes to your business. It IS your business.

Next up:

Episode 34 – Personal Brand vs. Corporate Brand

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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