Episode 45 – A Christmas Branding Story
Join Kevin and Amy as they discuss favorite Christmas commercials and branding campaigns. They both agree that the longevity and success of Coca-Cola is one of their favorites. Did you know that back in ‘31, Coca-Cola commissioned an illustrator named Haddon Sundblom to make a painting of Santa drinking a coke? Who would have guessed…
Read MoreEpisode 44 – Interview with Shotwell Rutter Baer
Join Kevin and Amy as they interview David Shotwell and Nick Nauta, two financial advisers with the firm Shotwell Rutter Baer, in Lansing Michigan. Learn how they went through the brand archetype process and how it has changed their approaches to marketing and branding. Amy has been working with SRB for a couple of years…
Read MoreEpisode 43 – Measuring Your Brand Effectiveness
How well are you measuring your brand effectiveness? Do you know how to measure it? “If you aren’t measuring your marketing you aren’t doing marketing. If you aren’t measuring your brand, you aren’t really branding.” ~ Kevin Skarritt, Co-Founder of Brand Archetypes and owner of Flock Marketing No truer words have been spoken about marketing…
Read MoreEpisode 42 – Giving Thanks – A Brand Strategy
Are you “giving thanks” this season with your brand strategy? The Holidays are upon us. Many companies will knee create jerk marketing campaigns that revolve around the Holidays. And, although there’s nothing inherently wrong with this, far too often these campaigns are NOT within any type of brand strategy. We see this year after year…
Read MoreEpisode 41 – Taking a Bite Out of the Oreo Brand
Are you familiar with how the oreo brand has remained consistent over the decades? The most recent Oreo commercial sparked a conversation between Kevin, his wife Francie, and her son Drew. The discussion centered around the manipulation of marketing and whether or not it is ethical. Francie exclaimed that she loved the new commercial and…
Read MoreEpisode 40 – Marketing the Mother Archetype
Is your brand the Mother? Do you need some ideas for marketing the Mother Archetype? Getting ideas and discussing brand and marketing with other businesses that have the same archetype as you can be far more valuable than studying those who have the same business as you. You want to be different from them anyway.…
Read MoreEpisode 38 – Interview with Lisa Fisher, owner of Lisa Fisher and Associates
Kevin and Amy interview Lisa Fisher, owner of Lisa Fisher & Associates. Lisa took her company through the Brand Archetype process and the gang discusses that experience. Lisa explains how it has helped her brand and marketing and why it is important to enlist the help of experts to grow your business. Lisa is a…
Read MoreEpisode 37 – Branding and the Healthcare Industry
Last episode we discussed the brand changes that Rite Aide is going through and we thought it might be interesting to explore the healthcare industry in general and some trends we see in branding there. When you are deciding on an archetype is important to consider what other companies in your industry are doing –…
Read MoreEpisode 36 – A Close Look at Rite Aid’s Rebrand
Are you aware of Rite Aid’s Rebrand initiative? Maybe you’ve noticed some new signs and logos going up on storefronts. This is what caught Kevin’s eye in his town a few weeks so we decided to investigate what is going at Rite Aid. When we come across a well-known company that is going through a…
Read MoreEpisode 35 – What is a Brand Ambassador?
What comes to your mind when you hear the term “Brand Ambassador?” A high-level, heavily decorated dignitary? A bartender serving up shots of a new fancy designer liquor to pique your curiosity? Amy envisions a sheriff striding around with a badge that reads BRAND and wielding a very large hat. She almost has Kevin convinced…
Read More