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Episode 36 – A Close Look at Rite Aid’s Rebrand

Episode 36 – A Close Look at Rite Aid’s Rebrand
Brand Archetypes

 
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Are you aware of Rite Aid’s Rebrand initiative?

Maybe you’ve noticed some new signs and logos going up on storefronts. This is what caught Kevin’s eye in his town a few weeks so we decided to investigate what is going at Rite Aid.

rite aid's rebrand. Old logo and new logo

When we come across a well-known company that is going through a major rebrand we find it interesting to discuss what they are doing.

Join Kevin and Amy as they discuss their research, observations and ideas for how Rite Aid (and other companies) can conduct a successful rebrand launch.

Sources:

Rite Aid looks to build ‘Store of the Future,’ lead with rebranded PBM

Rite Aid Press Release

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Up Next: Episode 37 – Branding and the Healthcare Industry

 

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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