Are you aware of Rite Aid’s Rebrand initiative?
Maybe you’ve noticed some new signs and logos going up on storefronts. This is what caught Kevin’s eye in his town a few weeks so we decided to investigate what is going at Rite Aid.
When we come across a well-known company that is going through a major rebrand we find it interesting to discuss what they are doing.
Join Kevin and Amy as they discuss their research, observations and ideas for how Rite Aid (and other companies) can conduct a successful rebrand launch.
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Up Next: Episode 37 – Branding and the Healthcare Industry