77 – Brand Discovery – How to Find Yours
We’re BAAAAACK! It’s a little late for a “happy new year” but this is our first time recording in a while. Today, we’re talking about the process of selecting an archetype for your organization. We refer to this process as “brand discovery.” Now, in years past, before we really refined this into the brainstorming/discovery session…
Read More76 – Branding Prep for the New Year
Every year we hear about some clients who go into Holiday sales frantic mode (restaurants, retail, etc.), and some clients who go completely silent (career counselors, fitness coaches, etc.). Regardless of what happens to your particular business, we know that this time of the year has its unique challenges … and, most of us start…
Read MoreEpisode 75 – Zombies in Pike Street Market
Join Amy on her first solo episode without Kevin. Don’t worry – he’ll be back! Listen as Amy regales you with tales from her recent trip to Seattle, Washington, where she walks through Pike Place Market with her brand eyes open and her marketing hat on … and, yes, she even finds ways to protect…
Read MoreEpisode 74 – Brand Review of Facebook’s New Name
Well, you knew we would talk about it. Facebook’s new name. Yay? Nay? What do you think? No surprise that Kevin and Amy both have opinions about this. Is it a name change or a corporate restructuring? It reminds us of how Google changed its corporate structure and, along with that, changed the parent company…
Read MoreEpisode 72 – Be Aspirational
Be Aspirational in your marketing! Picture the 1995 movie Jumanji, with Robin Williams? In the movie, the main character, Alan Parrish was the son of a business owner who owned a factory that made shoes. As you would expect from a shoe manufacturing company in the sixties, there was a lot of machinery in an…
Read MoreEpisode 71 – Marketing the Lover Archetype
Join Kevin and Amy as they get “sultry” and “passionate” about ideas on how to market the Lover Archetype. If you are wondering what archetype your company might be, take our FREE QUESTIONNAIRE. It’s the first step in discovering your Brand. Passionate Brands Think of a person or a company who is really passionate about…
Read MoreEpisode 69: Marketing the Explorer Archetype
We’re gonna channel our inner Sacagawea today. It’s all about The Explorer archetype. I know it’s a little like saying out loud which of your kids you like the best … but, if you were to ask me, “which is your favorite archetype, Kevin?”, I’d have to put The Explorer way high on that list.…
Read MoreEpisode 68 – Keep It Simple, Stupid (KISS)
How many times have we been asked (about Brand Archetypes), “Does this reeeeally work?” A LOT! Way more than we would expect and way more than other, seemingly more obvious, questions. After putting a little thought into this, we have something for us to explore: What is the essence of why Brand Archetypes works so…
Read MoreEpisode 67 – I Just Can’t Help Myself
There’s a really big idea in the world of branding that’s an obvious question to ask by ALL business owners … but the idea is not so often seen as a branding issue. And, the question – this big idea – is, “How do I get customers to buy from me, instead of my competitors?”…
Read MoreEpisode 66 – Bronco Branding Redux
Western Michigan University Rebranding We came across a branding news story from just a week ago that’s both spot-on for the topic of branding, but is also a local story for us Michiganders. Last week, Western Michigan University rolled out a press release unveiling its new logo. First, you have to understand that Kevin’s wife…
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