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Episode 32 – Your Brand and Covid-19

YOUR BRAND AND COVID-19. Department store manikin with mask onwith

These are definitely strange times we are living in and it would be weird if we didn’t talk about how the worldwide Covid-19 pandemic has impacted how we are doing business AND how we are marketing our businesses. This is not a political discussion, but rather a look into how businesses are dealing with the…

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Episode 31 – Brand Architecture

brand architecture. young girl stocking colorful blocks

The term “Brand Architecture” refers to how you brand has been built over time. You start with the foundation and go from there. With a large company that has multiple products or services, or even multiple divisions and sub-companies, their brand architecture can look like a sprawling neighborhood or towering skyscraper. Some of the different…

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Episode 30 – Getting Your Brand to Flow Freely

30 - Getting your brand to flow Image of cement hands fountain with water flowing over it

How do you get your brand to flow and click along nicely? Well, it takes lots of work. With most things that seem effortless, there is actually a lot of effort behind the scenes. How much brand effort is going on behind the scenes at your business? Companies and organizations sometimes, simply get stuck (especially…

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Episode 20 – The Innocent (or Angel)

The Innocent Archetype

Listen this week as Kevin and Amy calm down and bring everything down to a peaceful and easy level. They reminisce about their childhood, and family values and don’t use any jargon or lingo. The Innocent brand is all about making things simple, happy, and optimistic. It brings things back to simpler times and offers a…

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Episode 19 – The Artist Archetype

The Artist Archetype

Break out your Crayola crayons and glue sticks and get crafty as Kevin and Amy talk about the Artist Archetype. Artist brands are both inspired and inspire others. You bring out the creative side in your clients and those around you. Individuality is high on your priority list! You are the big idea people. Daydreamers.…

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Episode – 18: The Magician Archetype

The Magician Archetype

Let’s wave our magic wands and transform you from your office, home or car into a fantastical world of Brand Archetypes where Kevin and Amy throw glitter at each other. Ok, not really. The Magician Archetype is all about transformation. It is not about trickery or slight of hand, as the name may suggest. We…

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