Deprecated: Automatic conversion of false to array is deprecated in /www/brandarchetypescom_409/public/wp-content/plugins/easy-testimonials/include/lib/gp-testimonial.class.php on line 21
Episode 32 - Your Brand and Covid-19 - Brand Archetypes
Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /www/brandarchetypescom_409/public/wp-content/plugins/easy-testimonials/easy-testimonials.php on line 2163
Skip to content

Episode 32 – Your Brand and Covid-19

Brand Archetypes
Brand Archetypes
Episode 32 - Your Brand and Covid-19
Loading
/

These are definitely strange times we are living in and it would be weird if we didn’t talk about how the worldwide Covid-19 pandemic has impacted how we are doing business AND how we are marketing our businesses.

This is not a political discussion, but rather a look into how businesses are dealing with the pandemic from a marketing and operations standpoint.

It is important to stay on brand while pivoting and alerting your clients and customers of any changes.

Join Kevin & Amy as they discuss things to consider and be aware of, as well as avoiding “News Jacking.”

Plus, Amy throws her 2 cents in the ring regarding the term “The New Normal.” Find out if she is YAY or NAY for it.

Don’t have an Archetype Yet?

Take the Questionnaire to Find Out

UP Next: Episode 33 – Your Brand and That New Car Smell

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

Leave a Comment