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Episode 32 – Your Brand and Covid-19

Brand Archetypes
Brand Archetypes
Episode 32 - Your Brand and Covid-19

These are definitely strange times we are living in and it would be weird if we didn’t talk about how the worldwide Covid-19 pandemic has impacted how we are doing business AND how we are marketing our businesses.

This is not a political discussion, but rather a look into how businesses are dealing with the pandemic from a marketing and operations standpoint.

It is important to stay on brand while pivoting and alerting your clients and customers of any changes.

Join Kevin & Amy as they discuss things to consider and be aware of, as well as avoiding “News Jacking.”

Plus, Amy throws her 2 cents in the ring regarding the term “The New Normal.” Find out if she is YAY or NAY for it.

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UP Next: Episode 33 – Your Brand and That New Car Smell

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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