Posts Tagged ‘marketing’
76 – Branding Prep for the New Year
Every year we hear about some clients who go into Holiday sales frantic mode (restaurants, retail, etc.), and some clients who go completely silent (career counselors, fitness coaches, etc.). Regardless of what happens to your particular business, we know that this time of the year has its unique challenges … and, most of us start…
Read MoreEpisode 75 – Zombies in Pike Street Market
Join Amy on her first solo episode without Kevin. Don’t worry – he’ll be back! Listen as Amy regales you with tales from her recent trip to Seattle, Washington, where she walks through Pike Place Market with her brand eyes open and her marketing hat on … and, yes, she even finds ways to protect…
Read MoreEpisode 74 – Brand Review of Facebook’s New Name
Well, you knew we would talk about it. Facebook’s new name. Yay? Nay? What do you think? No surprise that Kevin and Amy both have opinions about this. Is it a name change or a corporate restructuring? It reminds us of how Google changed its corporate structure and, along with that, changed the parent company…
Read MoreEpisode 67 – I Just Can’t Help Myself
There’s a really big idea in the world of branding that’s an obvious question to ask by ALL business owners … but the idea is not so often seen as a branding issue. And, the question – this big idea – is, “How do I get customers to buy from me, instead of my competitors?”…
Read MoreEpisode 58 – Marketing the Outlaw Archetype
Amy is so excited for today! Her favorite: Marketing the Outlaw Archetype, and the one that represents her company Zeedia Media. Today’s podcast is for all you rebellious, contrarian, authority-questioners… for all you radical, free-spirited, wind-in-the-hair types! The Outlaw is also commonly referred to as The Rebel. The following are the most critical aspects of…
Read MoreEpisode 43 – Measuring Your Brand Effectiveness
How well are you measuring your brand effectiveness? Do you know how to measure it? “If you aren’t measuring your marketing you aren’t doing marketing. If you aren’t measuring your brand, you aren’t really branding.” ~ Kevin Skarritt, Co-Founder of Brand Archetypes and owner of Flock Marketing No truer words have been spoken about marketing…
Read MoreEpisode 6: Naming a Company (Part 1)
Naming a company can be a painful and laborious process. There is a lot of pressure to secure a good one — and you have to love it because you are going to be saying and writing it many thousands of times for years to come. It’s kind of like naming a child or, to…
Read MoreWhat is a Brand Archetype?
Have you heard the term Brand Archetype before? We’ve been kicking it around for awhile. We even created a whole website and podcast dedicated to the term. Why? Because it is really important to the success of any business’s brand strategy. What does your brand strategy look like? Have you defined your logo, color palette,…
Read MoreBrand Archetypes – Episode 1: Introducing the Brand Archetypes Podcast!
Welcome to the Brand Archetypes Podcast! What if your personal or business brand was so focused and so on target that it was easy for everyone in your organization to understand? What if you connected with your clients on an emotional level so deeply they never forgot you? This is what the most successful brands…
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