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Episode 66 – Bronco Branding Redux

Western Michigan University Rebranding

Western Michigan University Rebranding We came across a branding news story from just a week ago that’s both spot-on for the topic of branding, but is also a local story for us Michiganders. Last week, Western Michigan University rolled out a press release unveiling its new logo. First, you have to understand that Kevin’s wife…

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Episode 65 – Marketing the Artist Archetype

Marketing the Artist Archetype

What are the BIG IDEAS when it comes to Marketing the Artist Archetype? Let’s find out! We’re talking about The Artist Archetype today.  To be clear, to pull this off does NOT require you to be a Michelangelo … nor does it require us to roll our paint-covered, naked bodies all over a big canvas…

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Episode 63 – Think Like Ron Popeil – Infomercials

infomercials

Taking brand tips from infomercials for your products and services. Kids today live in a world where they have almost unlimited options of what we’re now referring to as “screen time.”  All forms of screens: TV, tablets, mobile phones, and other devices.  However, despite all that screen time, there’s a possibility they don’t know what…

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Episode 62 – Cultural Considerations in Your Brand Strategy

Is your business growing internationally? Are you moving into foreign markets? WOOHOO! That’s awesome. It must mean your marketing strategy is working. Remember when we reviewed taglines and quite a few of the funnier gaffes had to do with mistranslations?  Remember Kevin’s favorite? The Parker Pens tagline “It won’t leak in your pocket and embarrass…

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Episode 60- Marketing the Magician Archetype

Marketing the Magician Archetype

We had a request from one of our listeners, Zoe, to review Marketing the Magician archetype.  And, if you recall, her company is a line of skincare products.  We waved our magic wand and VOILA! — Here we are.  Are you ready? If you’ve been listening to the past couple of episodes, we have, so…

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Episode 58 – Marketing the Outlaw Archetype

Marketing the Outlaw Archetype

Amy is so excited for today! Her favorite: Marketing the Outlaw Archetype, and the one that represents her company Zeedia Media.  Today’s podcast is for all you rebellious, contrarian, authority-questioners… for all you radical, free-spirited, wind-in-the-hair types!  The Outlaw is also commonly referred to as The Rebel.  The following are the most critical aspects of…

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Episode 55 – Your Brand is NOT About YOU!

Episode 55 - Your Brand is NOT About YOU

If your brand is not about you, what is it about? Last week we talked about brand mistakes. We danced around the topic of how you need to connect to your audience, but we never came out and said the words, “Your Brand is NOT About YOU!” So, if the statement “Your Brand is NOT…

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Episode 52 – Marketing the Jester Archetype

Marketing the Jester Archetype

Kevin is doing a happy dance today because are talking about Marketing the Jester Archetype. If the 12 archetypes were children and Kevin had to pick his favorite it is definitely The Jester. As we have been saying all along, the key to making any archetype work is to embrace it fully. Kevin definitely lives…

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Episode 51 – Marketing the Hero Archetype

marketing the hero archetype

Continuing on with our series on how to marketing each archetype, we are discussing Marketing the Hero Archetype in this episode. To learn more visit our HERO page on our website. You can also listen to our previous podcast episode which gives an overview of what the Hero is all about. You don’t have to…

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