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Episode 83 – Archetype vs. Stereotype

Archetype vs. Stereotype

Amy comes back this week after a week off to work on the Marketing Summit.  Shameless plug: Zeedia Media is hosting a Marketing Summit on May 6, 2022, in Lansing, Michigan. Amy is the key note speaker, talking about Brand Archetypes (of course) and there will be 16 other speakers – all big bosses in…

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Episode 81 – Popular Ways of Combining Archetypes

Combining Archetypes

WONDER TWIN POWERS ACTIVATE!!! Today we’re talking about combining archetypes in the process of coming up with a brand strategy. Listen in to hear how Kevin and his twin sister pretended to the Wonder Twins. Here are some of the big ideas when combining two archetypes: It’s possible to pair archetypes, but you have to…

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Episode 80 – Interview with Open School of Business

Open School of Business

We have a special treat for you today. Amy had the opportunity to be a guest on her show, Open School of Business and now we have the please to chat with Anar Umurzak as our guest today. Anar is committed to bringing real-life experts from different walks of life to share different perspectives and paths…

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79 – High-Energy Archetypes

High-Energy Archetypes

While Kevin goes to get himself some more coffee, I’ll go ahead and let you in on the topic for the day.  Today, we’re talking about high-energy archetypes.  Those choice few archetypes where being high energy is a strategic decision and can when done properly, lead to super-strong brand strategies AND higher levels of excitement.…

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Episode 78 – Low-Energy Archetypes

Low Energy Archetypes

Today, we’re talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement!  Low energy does NOT mean a lack of power.   The low-energy archetypes, in no particular order,…

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76 – Branding Prep for the New Year

76 - Branding Prep for the New Year

Every year we hear about some clients who go into Holiday sales frantic mode (restaurants, retail, etc.), and some clients who go completely silent (career counselors, fitness coaches, etc.). Regardless of what happens to your particular business, we know that this time of the year has its unique challenges … and, most of us start…

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Episode 75 – Zombies in Pike Street Market

Join Amy on her first solo episode without Kevin. Don’t worry – he’ll be back! Listen as Amy regales you with tales from her recent trip to Seattle, Washington, where she walks through Pike Place Market with her brand eyes open and her marketing hat on … and, yes, she even finds ways to protect…

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Episode 74 – Brand Review of Facebook’s New Name

Facebook's New Name

Well, you knew we would talk about it. Facebook’s new name. Yay? Nay? What do you think? No surprise that Kevin and Amy both have opinions about this. Is it a name change or a corporate restructuring? It reminds us of how Google changed its corporate structure and, along with that, changed the parent company…

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Episode 73 – Negative Newsjacking a Bad Idea

Newsjacking

It’s been a while since we’ve talked about Newsjacking, but for our listeners, Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item. It’s slightly different from a publicity stunt in that the news item is leveraged in marketing while a stunt might acknowledge news within…

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Episode 72 – Be Aspirational

Episode 72 - Be Aspirational

Be Aspirational in your marketing!  Picture the 1995 movie Jumanji, with Robin Williams? In the movie, the main character, Alan Parrish was the son of a business owner who owned a factory that made shoes. As you would expect from a shoe manufacturing company in the sixties, there was a lot of machinery in an…

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