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brand ambassador. Corporate name tag that reads hello I am Brand Ambassador

What comes to your mind when you hear the term “Brand Ambassador?” A high-level, heavily decorated dignitary? A bartender serving up shots of a new fancy designer liquor to pique your curiosity? Amy envisions a sheriff striding around with a badge that reads BRAND and wielding a very large hat. She almost has Kevin convinced…

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personal branding

A couple of episodes ago we mentioned personal branding. This is a topic worthy of its own episode, so here we are getting personal. People want to know if they should pick an archetype that is close to their personality. This question comes up a lot for solopreneurs or businesses that have a strong spokesperson…

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YOUR BRAND AND COVID-19. Department store manikin with mask onwith

These are definitely strange times we are living in and it would be weird if we didn’t talk about how the worldwide Covid-19 pandemic has impacted how we are doing business AND how we are marketing our businesses. This is not a political discussion, but rather a look into how businesses are dealing with the…

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brand architecture. young girl stocking colorful blocks

The term “Brand Architecture” refers to how you brand has been built over time. You start with the foundation and go from there. With a large company that has multiple products or services, or even multiple divisions and sub-companies, their brand architecture can look like a sprawling neighborhood or towering skyscraper. Some of the different…

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30 - Getting your brand to flow Image of cement hands fountain with water flowing over it

How do you get your brand to flow and click along nicely? Well, it takes lots of work. With most things that seem effortless, there is actually a lot of effort behind the scenes. How much brand effort is going on behind the scenes at your business? Companies and organizations sometimes, simply get stuck (especially…

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regent law. image of sonja and logo

Join Kevin and Amy as they chat with attorney Sonja Markwart, owner of Regent Law. Sonja has been through the Brand Archetype process and reveals how picking an archetype that was not “typical” for law firms has really helped her brand stand out. Sonja is also one of our favorite students and has competed our…

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branding fails. Yellow road sign that reads "oops" in front of a cemetary

Branding Fails. They happen and can be quite funny (when they don’t happen to us!) Join Kevin and Amy as they discuss some of their favorite branding fails including examples of: Too big of a change from the past Not enough research into the outcome Veering WAYYYY off the rails Not being sensitive to how…

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creating Company culture part 2. five employees laying in a field with their feet touching to form a star.

Continue with Kevin and Amy as they wrap-up Part Two of Creating a Corporate Culture. Find Part One Here. How linked is your brand to your work environment and culture? If you have never considered this, now is the time to explore how your brand should touch everything you do. The more you live with…

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company culture. many hands joined together in a circle for team work.

Your Archetype should be a HUGE part of your corporate culture. Once you decide on an archetype and a brand, now what do you do with it? Building a great brand does not happen overnight, but it doesn’t have to take years either. Join Kevin and Amy as they explore how they help clients instill…

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