Posts Tagged ‘brand strategy’
Episode 11 – The Jester Archetype
Laugh along with Kevin and Amy as they discuss the Jester Archetype. Kevin is a self-proclaimed life-long jester. Amy says he’s “The king of bad dad jokes.” Discover the essentials of being a Jester brand, examples of other companies who embrace this wacky archetype and do it well, and take heed of potential pitfalls as…
Read MoreEpisode 10 – The Explorer Archetype
Embark on a journey with Kevin and Amy as they discover that makes the Explorer brand so powerful. You explore the world (Jeep, Cannondale) or you can explore and idea and a experience because you deserve it (Starbucks, Brand Archetypes.) The next few episodes dive into each archetypes. Kevin and Amy started with the Explorer…
Read MoreEpisode 7: Naming Your Company (Part 2)
Fair warning: Put on your thick skin. This just might hurt a bit. This process is going to be long. It is rare that naming your company happens quickly or easily. Kevin and Amy dive even deeper into the process of creating an amazing and powerful name that is on brand. They discuss the importance…
Read MoreEpisode 6: Naming a Company (Part 1)
Naming a company can be a painful and laborious process. There is a lot of pressure to secure a good one — and you have to love it because you are going to be saying and writing it many thousands of times for years to come. It’s kind of like naming a child or, to…
Read MoreDon’t Explain Your Brand
Have you ever heard a person tell a joke so poorly they felt the need to explain it, after it fell flat? Did you notice the explanation did NOT make the joke funnier? The same holds true for your company. Don’t explain your brand! If you need to do that, it’s an indication that you’re…
Read MoreEpisode 3: Brand vs. Identity
Kevin and Amy discuss the often confused terms of Brand vs. Identity. For the purpose of clarity, Brand Archetypes defines these two terms as follows: Brand: The powerful and emotional way that your business connects with clients, customers, fans, followers, and your own team. Emotion is the key element in any great brand. Without it,…
Read MoreEpisode #2: What is a Brand Archetype?
If you checked us out in Episode #1, you might still be asking yourself, “What is a Brand Archetype?” Kevin and Amy introduce listeners to the concept of using Archetypes to create powerful, emotion-based brand strategies for any type of business. What is an archetype? How does a business choose one? Once chosen, how do…
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