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Episode #2: What is a Brand Archetype?

Brand Archetypes
Brand Archetypes
Episode #2: What is a Brand Archetype?

If you checked us out in Episode #1, you might still be asking yourself, “What is a Brand Archetype?”  Kevin and Amy introduce listeners to the concept of using Archetypes to create powerful, emotion-based brand strategies for any type of business.

  • What is an archetype?
  • How does a business choose one?
  • Once chosen, how do you implement it?

Find out the answers to these and many more branding questions in this podcast.

Your next steps…

Thanks for listening.

Next episode: Brand vs. Identity

Kevin & Amy

Kevin Skarritt and Amy Zander are the co-creators of the Brand Archetypes podcast and co-authors of the book by the same name. Explore the world of Brand Archetypes and find out how they can transform your company!

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