Episode #2: What is a Brand Archetype?

Brand Archetypes

Episode #2: What is a Brand Archetype?

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If you checked us out in Episode #1, you might still be asking yourself, “What is a Brand Archetype?”  Kevin and Amy introduce listeners to the concept of using Archetypes to create powerful, emotion-based brand strategies for any type of business.

• What is an archetype?
• How does a business choose one?
• Once chosen, how do you implement it?

Find out the answers to these and many more branding questions in this podcast.

Your next steps…

• Visit the Archetypes Page to learn about the 12 main Archetypes.
• Take the Archetypes Questionnaire to see which one(s) match closest to your business culture. It’s FREE!

Thanks for listening.

Next episode: Brand vs. Identity