If you checked us out in Episode #1, you might still be asking yourself, “What is a Brand Archetype?” Kevin and Amy introduce listeners to the concept of using Archetypes to create powerful, emotion-based brand strategies for any type of business.
- What is an archetype?
- How does a business choose one?
- Once chosen, how do you implement it?
Find out the answers to these and many more branding questions in this podcast.
Your next steps…
- Visit the Archetypes Page to learn about the 12 main Archetypes.
- Take the Archetypes Questionnaire to see which one(s) match closest to your business culture. It’s FREE!
Thanks for listening.