Podcasts
77 – Brand Discovery – How to Find Yours
We’re BAAAAACK! It’s a little late for a “happy new year” but this is our first time recording in a while. Today, we’re talking about the process of selecting an archetype for your organization. We refer to this process as “brand discovery.” Now, in years past, before we really refined this into the brainstorming/discovery session…
Read MoreEpisode 75 – Zombies in Pike Street Market
Join Amy on her first solo episode without Kevin. Don’t worry – he’ll be back! Listen as Amy regales you with tales from her recent trip to Seattle, Washington, where she walks through Pike Place Market with her brand eyes open and her marketing hat on … and, yes, she even finds ways to protect…
Read MoreEpisode 73 – Negative Newsjacking a Bad Idea
It’s been a while since we’ve talked about Newsjacking, but for our listeners, Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item. It’s slightly different from a publicity stunt in that the news item is leveraged in marketing while a stunt might acknowledge news within…
Read MoreEpisode 71 – Marketing the Lover Archetype
Join Kevin and Amy as they get “sultry” and “passionate” about ideas on how to market the Lover Archetype. If you are wondering what archetype your company might be, take our FREE QUESTIONNAIRE. It’s the first step in discovering your Brand. Passionate Brands Think of a person or a company who is really passionate about…
Read MoreEpisode 70 – Interview with Olga Nesterova
We had the very amazing privilege of having a great conversation with Olga Nesterova, founder of OnestBusiness.com. Her podcast is Onest Conversations, and we got suuuuper honest about brand and marketing. Olga is an experienced marketing strategist who has worked with Fortune 500 companies in New York City successfully growing their social media reach, engagement,…
Read MoreEpisode 69: Marketing the Explorer Archetype
We’re gonna channel our inner Sacagawea today. It’s all about The Explorer archetype. I know it’s a little like saying out loud which of your kids you like the best … but, if you were to ask me, “which is your favorite archetype, Kevin?”, I’d have to put The Explorer way high on that list.…
Read MoreEpisode 68 – Keep It Simple, Stupid (KISS)
How many times have we been asked (about Brand Archetypes), “Does this reeeeally work?” A LOT! Way more than we would expect and way more than other, seemingly more obvious, questions. After putting a little thought into this, we have something for us to explore: What is the essence of why Brand Archetypes works so…
Read MoreEpisode 67 – I Just Can’t Help Myself
There’s a really big idea in the world of branding that’s an obvious question to ask by ALL business owners … but the idea is not so often seen as a branding issue. And, the question – this big idea – is, “How do I get customers to buy from me, instead of my competitors?”…
Read MoreEpisode 66 – Bronco Branding Redux
Western Michigan University Rebranding We came across a branding news story from just a week ago that’s both spot-on for the topic of branding, but is also a local story for us Michiganders. Last week, Western Michigan University rolled out a press release unveiling its new logo. First, you have to understand that Kevin’s wife…
Read MoreEpisode 65 – Marketing the Artist Archetype
What are the BIG IDEAS when it comes to Marketing the Artist Archetype? Let’s find out! We’re talking about The Artist Archetype today. To be clear, to pull this off does NOT require you to be a Michelangelo … nor does it require us to roll our paint-covered, naked bodies all over a big canvas…
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