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Episode 61 – Rebranding Tales 2021

Rebranding

Join Kevin and Amy for another round of evaluating recent rebrand initiatives by well-known companies. Our listeners have started to get that we will almost always express strong words of caution whenever the topic of “RE-branding” is put on the table.  Today we have a review of four biggies that have all happened this year. …

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Episode 60- Marketing the Magician Archetype

Marketing the Magician Archetype

We had a request from one of our listeners, Zoe, to review Marketing the Magician archetype.  And, if you recall, her company is a line of skincare products.  We waved our magic wand and VOILA! — Here we are.  Are you ready? If you’ve been listening to the past couple of episodes, we have, so…

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59 – Marketing the Innocent Archetype

Marketing the Innocent Archetype

Join Kevin and Amy as they slow down and reminisce about the good ‘ole days while discussing Marketing the Innocent Archetype. The gang starts by dissing Coca-Cola’s latest commercial for being widely off-brand. Watch it and let us know if you agree. The main concepts of the Innocent brand are: #1 Simplicity  Remove chaos from…

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Episode 58 – Marketing the Outlaw Archetype

Marketing the Outlaw Archetype

Amy is so excited for today! Her favorite: Marketing the Outlaw Archetype, and the one that represents her company Zeedia Media.  Today’s podcast is for all you rebellious, contrarian, authority-questioners… for all you radical, free-spirited, wind-in-the-hair types!  The Outlaw is also commonly referred to as The Rebel.  The following are the most critical aspects of…

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Episode 57 – Can Your Brand Go “Too Far?”

taking your brand too far

Is it possible for a brand to go “too far” with their messaging – even when they are staying on brand? Kevin and Amy discuss their thoughts on this podcast episode. What word would you use to describe a Jester brand that’s too Jestery? (Ridiculous) How about an Outlaw brand that’s too Outlaw? (Dangerous) A…

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Episode 56 – HA! GOTCHA! – April Fool’s Branding Pranks

Brand Pranks

Do you know the history of April Fools Day?  Well, there isn’t a definitive story on the origins of this event.  Some say it’s somehow related to a papal bull by Pope Gregory XIII changed, by decree, the first day of the year from late March/early April, to January 1st.  Supposedly, the people who didn’t…

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Episode 55 – Your Brand is NOT About YOU!

Episode 55 - Your Brand is NOT About YOU

If your brand is not about you, what is it about? Last week we talked about brand mistakes. We danced around the topic of how you need to connect to your audience, but we never came out and said the words, “Your Brand is NOT About YOU!” So, if the statement “Your Brand is NOT…

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Episode 54 – Biggest Branding Mistakes to Avoid

Branding Mistakes

We never let our clients make branding mistakes, but here is a list we put together of what we think are the biggest branding mistakes you want to always avoid.   Some may seem obvious – others not so much. You’d still be surprised how many companies still do this today despite our warnings and podcast they…

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Episode 52 – Marketing the Jester Archetype

Marketing the Jester Archetype

Kevin is doing a happy dance today because are talking about Marketing the Jester Archetype. If the 12 archetypes were children and Kevin had to pick his favorite it is definitely The Jester. As we have been saying all along, the key to making any archetype work is to embrace it fully. Kevin definitely lives…

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