Posts Tagged ‘brand strategy’
Episode 65 – Marketing the Artist Archetype
What are the BIG IDEAS when it comes to Marketing the Artist Archetype? Let’s find out! We’re talking about The Artist Archetype today. To be clear, to pull this off does NOT require you to be a Michelangelo … nor does it require us to roll our paint-covered, naked bodies all over a big canvas…
Read MoreEpisode 62 – Cultural Considerations in Your Brand Strategy
Is your business growing internationally? Are you moving into foreign markets? WOOHOO! That’s awesome. It must mean your marketing strategy is working. Remember when we reviewed taglines and quite a few of the funnier gaffes had to do with mistranslations? Remember Kevin’s favorite? The Parker Pens tagline “It won’t leak in your pocket and embarrass…
Read MoreEpisode 60- Marketing the Magician Archetype
We had a request from one of our listeners, Zoe, to review Marketing the Magician archetype. And, if you recall, her company is a line of skincare products. We waved our magic wand and VOILA! — Here we are. Are you ready? If you’ve been listening to the past couple of episodes, we have, so…
Read MoreEpisode 58 – Marketing the Outlaw Archetype
Amy is so excited for today! Her favorite: Marketing the Outlaw Archetype, and the one that represents her company Zeedia Media. Today’s podcast is for all you rebellious, contrarian, authority-questioners… for all you radical, free-spirited, wind-in-the-hair types! The Outlaw is also commonly referred to as The Rebel. The following are the most critical aspects of…
Read MoreEpisode 55 – Your Brand is NOT About YOU!
If your brand is not about you, what is it about? Last week we talked about brand mistakes. We danced around the topic of how you need to connect to your audience, but we never came out and said the words, “Your Brand is NOT About YOU!” So, if the statement “Your Brand is NOT…
Read MoreEpisode 54 – Biggest Branding Mistakes to Avoid
We never let our clients make branding mistakes, but here is a list we put together of what we think are the biggest branding mistakes you want to always avoid. Some may seem obvious – others not so much. You’d still be surprised how many companies still do this today despite our warnings and podcast they…
Read MoreEpisode 53 – Interview with Moore Life Health and Healing
We are very excited to have Drs. Allyson and Ryan Moore from Moore Life Health and Healing on our show today. They have been slaying it as a Magician Archetype in an industry dominated by Mother Archetypes. Join us as we chat with the good doctors about how they chose their archetype and…
Read MoreEpisode 51 – Marketing the Hero Archetype
Continuing on with our series on how to marketing each archetype, we are discussing Marketing the Hero Archetype in this episode. To learn more visit our HERO page on our website. You can also listen to our previous podcast episode which gives an overview of what the Hero is all about. You don’t have to…
Read MoreEpisode 50 – What is Your Competition Doing?
Do you pay attention to what your competition is doing with their marketing? For our frequent listeners, they’ve heard us say over and over that the most important thing you can do is to use an archetype to help you differentiate. But that comment always comes with a caveat: To evaluate what your competitors are…
Read MoreEpisode 49 – Branding in the Legal Industry
Once in a while, we discuss an entire industry and the popular brand strategy that it has adopted. Today we’re talking about the Legal Industry. Recently we have covered the Healthcare Industry and the Food Industry if you want to check out those episodes as well. This isn’t just for attorneys or law firms, it’s…
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