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brand ambassador. Corporate name tag that reads hello I am Brand Ambassador

What comes to your mind when you hear the term “Brand Ambassador?” A high-level, heavily decorated dignitary? A bartender serving up shots of a new fancy designer liquor to pique your curiosity? Amy envisions a sheriff striding around with a badge that reads BRAND and wielding a very large hat. She almost has Kevin convinced…

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personal branding

A couple of episodes ago we mentioned personal branding. This is a topic worthy of its own episode, so here we are getting personal. People want to know if they should pick an archetype that is close to their personality. This question comes up a lot for solopreneurs or businesses that have a strong spokesperson…

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Your brand

Are you aware of the reputation and “truths” people hold about the industry you work in? Does your brand strategy include ways to manage this, either by using it to your advantage or combatting it? Very few industries have more variations or have reputations that are stronger than car dealerships. Join Kevin and Amy as…

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YOUR BRAND AND COVID-19. Department store manikin with mask onwith

These are definitely strange times we are living in and it would be weird if we didn’t talk about how the worldwide Covid-19 pandemic has impacted how we are doing business AND how we are marketing our businesses. This is not a political discussion, but rather a look into how businesses are dealing with the…

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brand architecture. young girl stocking colorful blocks

The term “Brand Architecture” refers to how you brand has been built over time. You start with the foundation and go from there. With a large company that has multiple products or services, or even multiple divisions and sub-companies, their brand architecture can look like a sprawling neighborhood or towering skyscraper. Some of the different…

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PaladinId

For the first time, Kevin and Amy interview a business owner who has been through the entire Brand Archetype process. Meet Dana Ritchie Dana Ritchie is the owner and CEO of PaladinID in New Hampshire. His company develops and supports high-performance bar code labeling applications. They work with businesses to “Make Your Mark” by providing…

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Now that we have done an episode on each of the 12 main archetypes, it’s time to decide which archetype relates the most to your business. As you look at the list of archetypes, one or two might jump right out at you and it is very obvious to you which one you are. However,…

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Guru Archetype

Kevin and Amy climb great heights and brave steep mountains to talk to the wise and experienced Guru Archetype. Is your business known for “knowing things?” Do numbers, stats, research and lots and lots of data turn you on? Do you want people to trust your company because you can back up your claims with…

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The Lover Archetype

Things get steamy as Kevin and Amy dive into the passion of the Lover Archetype. Sex sells, but that is not the only thing powers this archetype. Passion for your business, products, and services is the real key! Discover the sizzle and excitement of The Lover Archetype as you explore the strengths, weaknesses and the…

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