Posts Tagged ‘brand strategy’
Episode 55 – Your Brand is NOT About YOU!
If your brand is not about you, what is it about? Last week we talked about brand mistakes. We danced around the topic of how you need to connect to your audience, but we never came out and said the words, “Your Brand is NOT About YOU!” So, if the statement “Your Brand is NOT…
Read MoreEpisode 54 – Biggest Branding Mistakes to Avoid
We never let our clients make branding mistakes, but here is a list we put together of what we think are the biggest branding mistakes you want to always avoid. Some may seem obvious – others not so much. You’d still be surprised how many companies still do this today despite our warnings and podcast they…
Read MoreEpisode 53 – Interview with Moore Life Health and Healing
We are very excited to have Drs. Allyson and Ryan Moore from Moore Life Health and Healing on our show today. They have been slaying it as a Magician Archetype in an industry dominated by Mother Archetypes. Join us as we chat with the good doctors about how they chose their archetype and…
Read MoreEpisode 51 – Marketing the Hero Archetype
Continuing on with our series on how to marketing each archetype, we are discussing Marketing the Hero Archetype in this episode. To learn more visit our HERO page on our website. You can also listen to our previous podcast episode which gives an overview of what the Hero is all about. You don’t have to…
Read MoreEpisode 50 – What is Your Competition Doing?
Do you pay attention to what your competition is doing with their marketing? For our frequent listeners, they’ve heard us say over and over that the most important thing you can do is to use an archetype to help you differentiate. But that comment always comes with a caveat: To evaluate what your competitors are…
Read MoreEpisode 49 – Branding in the Legal Industry
Once in a while, we discuss an entire industry and the popular brand strategy that it has adopted. Today we’re talking about the Legal Industry. Recently we have covered the Healthcare Industry and the Food Industry if you want to check out those episodes as well. This isn’t just for attorneys or law firms, it’s…
Read MoreEpisode 47 – Branding in the Food Industry
This episode is all about branding in the food industry. Not just restaurants, but food products as well. And, as always, Kevin and Amy cover the importance of having a brand focus – ahem – an Archetype. A few things to keep in mind that are SUUUUUUPPPEEERRRRR important for the food industry are: Imagery: You…
Read MoreEpisode 44 – Interview with Shotwell Rutter Baer
Join Kevin and Amy as they interview David Shotwell and Nick Nauta, two financial advisers with the firm Shotwell Rutter Baer, in Lansing Michigan. Learn how they went through the brand archetype process and how it has changed their approaches to marketing and branding. Amy has been working with SRB for a couple of years…
Read MoreEpisode 42 – Giving Thanks – A Brand Strategy
Are you “giving thanks” this season with your brand strategy? The Holidays are upon us. Many companies will knee create jerk marketing campaigns that revolve around the Holidays. And, although there’s nothing inherently wrong with this, far too often these campaigns are NOT within any type of brand strategy. We see this year after year…
Read MoreEpisode 39 – “Sexy” vs. “Not-So-Sexy” Industries
Let’s face it – some industries, products, and services are just way easier to market than others. We call these “sexy” industries. Not necessarily because they are sexy in their branding (Lover Archetype) but because everyone likes them and uses them. For example, food, travel, and clothing. These are things you can get excited about!…
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