Posts Tagged ‘brand strategy’
Episode 73 – Negative Newsjacking a Bad Idea
It’s been a while since we’ve talked about Newsjacking, but for our listeners, Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item. It’s slightly different from a publicity stunt in that the news item is leveraged in marketing while a stunt might acknowledge news within…
Read MoreEpisode 71 – Marketing the Lover Archetype
Join Kevin and Amy as they get “sultry” and “passionate” about ideas on how to market the Lover Archetype. If you are wondering what archetype your company might be, take our FREE QUESTIONNAIRE. It’s the first step in discovering your Brand. Passionate Brands Think of a person or a company who is really passionate about…
Read MoreEpisode 70 – Interview with Olga Nesterova
We had the very amazing privilege of having a great conversation with Olga Nesterova, founder of OnestBusiness.com. Her podcast is Onest Conversations, and we got suuuuper honest about brand and marketing. Olga is an experienced marketing strategist who has worked with Fortune 500 companies in New York City successfully growing their social media reach, engagement,…
Read MoreEpisode 67 – I Just Can’t Help Myself
There’s a really big idea in the world of branding that’s an obvious question to ask by ALL business owners … but the idea is not so often seen as a branding issue. And, the question – this big idea – is, “How do I get customers to buy from me, instead of my competitors?”…
Read MoreEpisode 65 – Marketing the Artist Archetype
What are the BIG IDEAS when it comes to Marketing the Artist Archetype? Let’s find out! We’re talking about The Artist Archetype today. To be clear, to pull this off does NOT require you to be a Michelangelo … nor does it require us to roll our paint-covered, naked bodies all over a big canvas…
Read MoreEpisode 62 – Cultural Considerations in Your Brand Strategy
Is your business growing internationally? Are you moving into foreign markets? WOOHOO! That’s awesome. It must mean your marketing strategy is working. Remember when we reviewed taglines and quite a few of the funnier gaffes had to do with mistranslations? Remember Kevin’s favorite? The Parker Pens tagline “It won’t leak in your pocket and embarrass…
Read MoreEpisode 60- Marketing the Magician Archetype
We had a request from one of our listeners, Zoe, to review Marketing the Magician archetype. And, if you recall, her company is a line of skincare products. We waved our magic wand and VOILA! — Here we are. Are you ready? If you’ve been listening to the past couple of episodes, we have, so…
Read MoreEpisode 58 – Marketing the Outlaw Archetype
Amy is so excited for today! Her favorite: Marketing the Outlaw Archetype, and the one that represents her company Zeedia Media. Today’s podcast is for all you rebellious, contrarian, authority-questioners… for all you radical, free-spirited, wind-in-the-hair types! The Outlaw is also commonly referred to as The Rebel. The following are the most critical aspects of…
Read MoreEpisode 55 – Your Brand is NOT About YOU!
If your brand is not about you, what is it about? Last week we talked about brand mistakes. We danced around the topic of how you need to connect to your audience, but we never came out and said the words, “Your Brand is NOT About YOU!” So, if the statement “Your Brand is NOT…
Read MoreEpisode 54 – Biggest Branding Mistakes to Avoid
We never let our clients make branding mistakes, but here is a list we put together of what we think are the biggest branding mistakes you want to always avoid. Some may seem obvious – others not so much. You’d still be surprised how many companies still do this today despite our warnings and podcast they…
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