Episode 57 – Can Your Brand Go “Too Far?”
Is it possible for a brand to go “too far” with their messaging – even when they are staying on brand? Kevin and Amy discuss their thoughts on this podcast episode. What word would you use to describe a Jester brand that’s too Jestery? (Ridiculous) How about an Outlaw brand that’s too Outlaw? (Dangerous) A…
Read MoreEpisode 56 – HA! GOTCHA! – April Fool’s Branding Pranks
Do you know the history of April Fools Day? Well, there isn’t a definitive story on the origins of this event. Some say it’s somehow related to a papal bull by Pope Gregory XIII changed, by decree, the first day of the year from late March/early April, to January 1st. Supposedly, the people who didn’t…
Read MoreEpisode 55 – Your Brand is NOT About YOU!
If your brand is not about you, what is it about? Last week we talked about brand mistakes. We danced around the topic of how you need to connect to your audience, but we never came out and said the words, “Your Brand is NOT About YOU!” So, if the statement “Your Brand is NOT…
Read MoreEpisode 54 – Biggest Branding Mistakes to Avoid
We never let our clients make branding mistakes, but here is a list we put together of what we think are the biggest branding mistakes you want to always avoid. Some may seem obvious – others not so much. You’d still be surprised how many companies still do this today despite our warnings and podcast they…
Read MoreEpisode 53 – Interview with Moore Life Health and Healing
We are very excited to have Drs. Allyson and Ryan Moore from Moore Life Health and Healing on our show today. They have been slaying it as a Magician Archetype in an industry dominated by Mother Archetypes. Join us as we chat with the good doctors about how they chose their archetype and…
Read MoreEpisode 52 – Marketing the Jester Archetype
Kevin is doing a happy dance today because are talking about Marketing the Jester Archetype. If the 12 archetypes were children and Kevin had to pick his favorite it is definitely The Jester. As we have been saying all along, the key to making any archetype work is to embrace it fully. Kevin definitely lives…
Read MoreEpisode 51 – Marketing the Hero Archetype
Continuing on with our series on how to marketing each archetype, we are discussing Marketing the Hero Archetype in this episode. To learn more visit our HERO page on our website. You can also listen to our previous podcast episode which gives an overview of what the Hero is all about. You don’t have to…
Read MoreEpisode 50 – What is Your Competition Doing?
Do you pay attention to what your competition is doing with their marketing? For our frequent listeners, they’ve heard us say over and over that the most important thing you can do is to use an archetype to help you differentiate. But that comment always comes with a caveat: To evaluate what your competitors are…
Read MoreEpisode 49 – Branding in the Legal Industry
Once in a while, we discuss an entire industry and the popular brand strategy that it has adopted. Today we’re talking about the Legal Industry. Recently we have covered the Healthcare Industry and the Food Industry if you want to check out those episodes as well. This isn’t just for attorneys or law firms, it’s…
Read MoreEpisode 48 – Addressing Negative Comments
Wooh. This is a hot topic and negative comments or a bad online review can get you HOT under the collar. Most companies, at some point, will have to deal with an angry customer or internet troll who is ranting about them behind the safety of their keyboard. It’s ok. Take a deep breath. Join…
Read More