Archive for August 2020
On the McSignpost Up Ahead …
When I started consulting with clients 15 years ago on the topic of logo design (in the context of brand identity), I found that the projects went more smoothly if I taught the client about all that goes into “good” logo design. The training included things like: Elegant simplicity Scalability Balance of positive/negative space Implied…
Read MoreEpisode 32 – Your Brand and Covid-19
These are definitely strange times we are living in and it would be weird if we didn’t talk about how the worldwide Covid-19 pandemic has impacted how we are doing business AND how we are marketing our businesses. This is not a political discussion, but rather a look into how businesses are dealing with the…
Read MoreEpisode 31 – Brand Architecture
The term “Brand Architecture” refers to how you brand has been built over time. You start with the foundation and go from there. With a large company that has multiple products or services, or even multiple divisions and sub-companies, their brand architecture can look like a sprawling neighborhood or towering skyscraper. Some of the different…
Read MoreEpisode 30 – Getting Your Brand to Flow Freely
How do you get your brand to flow and click along nicely? Well, it takes lots of work. With most things that seem effortless, there is actually a lot of effort behind the scenes. How much brand effort is going on behind the scenes at your business? Companies and organizations sometimes, simply get stuck (especially…
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