Posts Tagged ‘Brand Archetype Process’
Episode 67 – I Just Can’t Help Myself
There’s a really big idea in the world of branding that’s an obvious question to ask by ALL business owners … but the idea is not so often seen as a branding issue. And, the question – this big idea – is, “How do I get customers to buy from me, instead of my competitors?”…
Read MoreEpisode 65 – Marketing the Artist Archetype
What are the BIG IDEAS when it comes to Marketing the Artist Archetype? Let’s find out! We’re talking about The Artist Archetype today. To be clear, to pull this off does NOT require you to be a Michelangelo … nor does it require us to roll our paint-covered, naked bodies all over a big canvas…
Read MoreEpisode 64 – Marketing The Neighbor Archetype
We’re usually pretty upbeat and easily excitable in our podcasts. Today, we’re going to ratchet it down a couple of notches…. We’re going to take a chill pill and take it easy. Maybe chillax a bit. Are you ready? For a refreshing on what the Neighbor is all about check out these resources: The Neighbor…
Read MoreEpisode 62 – Cultural Considerations in Your Brand Strategy
Is your business growing internationally? Are you moving into foreign markets? WOOHOO! That’s awesome. It must mean your marketing strategy is working. Remember when we reviewed taglines and quite a few of the funnier gaffes had to do with mistranslations? Remember Kevin’s favorite? The Parker Pens tagline “It won’t leak in your pocket and embarrass…
Read MoreEpisode 58 – Marketing the Outlaw Archetype
Amy is so excited for today! Her favorite: Marketing the Outlaw Archetype, and the one that represents her company Zeedia Media. Today’s podcast is for all you rebellious, contrarian, authority-questioners… for all you radical, free-spirited, wind-in-the-hair types! The Outlaw is also commonly referred to as The Rebel. The following are the most critical aspects of…
Read MoreEpisode 57 – Can Your Brand Go “Too Far?”
Is it possible for a brand to go “too far” with their messaging – even when they are staying on brand? Kevin and Amy discuss their thoughts on this podcast episode. What word would you use to describe a Jester brand that’s too Jestery? (Ridiculous) How about an Outlaw brand that’s too Outlaw? (Dangerous) A…
Read MoreEpisode 53 – Interview with Moore Life Health and Healing
We are very excited to have Drs. Allyson and Ryan Moore from Moore Life Health and Healing on our show today. They have been slaying it as a Magician Archetype in an industry dominated by Mother Archetypes. Join us as we chat with the good doctors about how they chose their archetype and…
Read MoreEpisode 38 – Interview with Lisa Fisher, owner of Lisa Fisher and Associates
Kevin and Amy interview Lisa Fisher, owner of Lisa Fisher & Associates. Lisa took her company through the Brand Archetype process and the gang discusses that experience. Lisa explains how it has helped her brand and marketing and why it is important to enlist the help of experts to grow your business. Lisa is a…
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