Brand Identity
Episode 5: Taglines and Slogans
People often confuse or interchange the terms tagline and slogan. We discuss the differences and the elements that make up great taglines. In this episode we cover these topics related to taglines: Lingo Flows off the tongue Subtle changes Implied meaning One word versions The annual changes to the Coca Cola brand The process of…
Read MoreEpisode 4: Logo Design
What makes a great logo design? What are some examples of bad logos? What are some of the world’s best logos? Kevin and Amy discuss the fascinating (and often frustrating) world of logo design. We cover topics such as: The three basic types of logos (see the “Logos 101” file in the resources section below)…
Read MoreDIY: How to Cook Bacon … Product Labeling 101
How often do you REALLY read the packaging on the products you buy in a grocery store? You might be surprised to find some interesting ideas for your own products and services! Product labeling 101 would suggest that you creatively differentiate yourself from your competitors. I’m pretty sure this is the best product label from…
Read MoreTeaching People How to Say Your Name – Pay Them!
While watching this year’s Super Bowl (just for the commercials, of course), I was struck by a commercial by Rakuten. Never heard of them? Neither had I. It wasn’t the production quality or the brand strategy that interested me. It was the fact that the entirety of the commercial was to teach people how to…
Read More